WHAT MAKES YOU CONFIDENT?
"WHAT MAKES YOU CONFIDENT?" is a word mark owned by Confidence Heist LLC, filed at the USPTO on March 12, 2026. It is in its opposition period and covers classes 16, 25 and 41.
- Status
- Opposition period
- Since October 27, 2026
- Filed
- March 12, 2026
- Registered
- Not yet
- Expires
- Not recorded
- Application no.
- 99699281
- Registration no.
- Not yet
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word mark
- 3 classes
Who owns WHAT MAKES YOU CONFIDENT?
The owner and representative on file with the office.
Owner
Confidence Heist LLC
Brooklyn, United States
Representative
Jason R. Wachter
Gottlieb, Rackman & Reisman P.C.
What the mark covers
The products and services WHAT MAKES YOU CONFIDENT? is filed for, grouped by Nice class.
Printed books in the field of lifestyle and inspiration
hats; T-shirts; long sleeve shirts; pants; sports joggers; sweatshirts; sweatpants; shorts; clothing jackets; vests
Entertainment services, namely, the production and distribution of videos and multimedia entertainment content being a multimedia program series featuring interviews with individuals discussing confidence, motivation, and personal growth distributed via various online platforms and transmission media in the fields of contemporary social commentary, social issues, entertainment news and information, current events, pop culture, and health; Entertainment services, namely, providing online non-downloadable videos featuring interviews with individuals discussing confidence, motivation, and personal growth; Entertainment services in the nature of an ongoing multimedia series in the fields of contemporary social commentary, social issues, current events, pop culture, health, and entertainment featuring interviews with individuals distributed via social media and online platforms; Entertainment services, namely, creating short-form video content in the nature of production and distribution of videos featuring interviews and discussions about confidence, personal development, and self-improvement via social media platforms and online video-sharing websites; Entertainment services, namely, providing non-downloadable podcasts in the fields of entertainment, pop culture, and health and well-being; Entertainment services in the nature of hosting live and online social entertainment events via live streaming transmission services featuring live visual and audio performances by a social media influencer, host, or media personality; Providing online non-downloadable videos featuring interviews with individuals, celebrities, and social media influencers in the field of contemporary social commentary, social issues, entertainment news and information, current events, pop culture, and health; Providing online non-downloadable social media videos in the fields of contemporary social commentary, social issues, entertainment news, current events, pop culture, fashion, and health; Providing online entertainment information in the fields of entertainment, social media, contemporary social commentary, current events, comedy, cultural events, and popular culture via the Internet; Providing an interactive on-line searchable database for entertainment purposes featuring entertainment information and entertainment content in the fields of contemporary social commentary, social media, current events, comedy, cultural events, and popular culture; Digital multimedia publishing services featuring online digital media in the nature of photographs, videos, and GIFs relating to social media and popular culture; Online journals, namely, blogs featuring news and information in the fields of social issues, entertainment, current events, contemporary social commentary, comedy, and popular culture; Entertainment services, namely, personal appearances by a social media influencer; Educational and entertainment services, namely, providing motivational speaking services and speaking tours in the nature of live presentations by educational and motivational speakers in the fields of media, pop culture, health, social commentary, and social issues
What has happened so far
Steps recorded by the USPTO, newest first.
- Official gazette publication confirmation e-mailed
- Published for opposition
- Notification of notice of publication e-mailed
- Approved for pub - principal register
- Teas/email correspondence entered
- Correspondence received in law office
- Teas response to office action received
- Notification of non-final action e-mailed
- Non-final action e-mailed
- Non-final action written
4 earlier steps on the official record.
About WHAT MAKES YOU CONFIDENT?
Who owns the trademark "WHAT MAKES YOU CONFIDENT?"?
The USPTO trademark "WHAT MAKES YOU CONFIDENT?" (application 99699281) is owned by Confidence Heist LLC.
What is the status of "WHAT MAKES YOU CONFIDENT?"?
Its status at the USPTO is: opposition period.
Get this data via the API
Everything on this page comes from the Signa API. Pull WHAT MAKES YOU CONFIDENT? and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_019d3efa-c822-75d0-a6de-4b2d6d07cabe
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_019d3efa-c822-75d0-a6de-4b2d6d07cabe",
"object": "trademark",
"mark_text": "WHAT MAKES YOU CONFIDENT?",
"status": {
"primary": "pending",
"stage": "pending_opposition"
},
"office_code": "US",
"application_number": "99699281",
"filing_date": "2026-03-12",
"nice_classes": [
16,
25,
41
],
"owners": [
{
"name": "Confidence Heist LLC",
"entity_id": null
}
]
}