USPTO trademark

DIG IT · LOAD IT · LIFT IT · RENT IT

RegisteredUSPTOWord markClass 37

"DIG IT · LOAD IT · LIFT IT · RENT IT" is a word mark owned by H&E Equipment Services, Inc., filed at the USPTO on September 28, 2020. It is registered and covers class 37 (Building Construction and Repair).

View H&E Equipment Services, Inc. portfolio Get this data via the API

Data current as of October 7, 2025Official USPTO record

As filed with the USPTO

Status: Registered; Since November 22, 2022
Filed: September 28, 2020
Registered: November 22, 2022
Expires: Not recorded
Application no.: 90978139
Registration no.: 6908570
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns DIG IT · LOAD IT · LIFT IT · RENT IT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

H&E Equipment Services, Inc.

Baton Rouge, United States

15 trademarks in the portfolioView company

Representative

Dennis S. Prahl

Ladas & Parry LLP

Goods and services

What the mark covers

The products and services DIG IT · LOAD IT · LIFT IT · RENT IT is filed for, grouped by Nice class.

37Class 37 · Building Construction and Repair
Rental, maintenance and repair of construction equipment

History

What has happened so far

Steps recorded by the USPTO, newest first.

October 1, 2025Teas change of correspondence received
October 1, 2025Attorney/dom.rep.revoked and/or appointed
October 1, 2025Teas revoke/app/change addr of atty/dom rep received
June 11, 2025Assignment of ownership not updated automatically
November 22, 2022Notice of registration confirmation emailed
November 22, 2022Registered-principal register
October 19, 2022Notice of acceptance of statement of use e-mailed
October 18, 2022Allowed principal register - sou accepted
October 18, 2022Examiner's amendment entered
October 18, 2022Notification of examiners amendment e-mailed

10 earlier steps on the official record.

FAQ

About DIG IT · LOAD IT · LIFT IT · RENT IT

Who owns the trademark "DIG IT · LOAD IT · LIFT IT · RENT IT"?

The USPTO trademark "DIG IT · LOAD IT · LIFT IT · RENT IT" (application 90978139) is owned by H&E Equipment Services, Inc.

What is the status of "DIG IT · LOAD IT · LIFT IT · RENT IT"?

Its status at the USPTO is: registered.

When was "DIG IT · LOAD IT · LIFT IT · RENT IT" registered?

It was registered on November 22, 2022.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull DIG IT · LOAD IT · LIFT IT · RENT IT and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2da4-47af-7777-a407-6c09c4b1ed91
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2da4-47af-7777-a407-6c09c4b1ed91",
  "object": "trademark",
  "mark_text": "DIG IT · LOAD IT · LIFT IT · RENT IT",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "90978139",
  "filing_date": "2020-09-28",
  "nice_classes": [
    37
  ],
  "owners": [
    {
      "name": "H&E Equipment Services, Inc.",
      "entity_id": "ent_019eb704-43f6-709a-8cf0-d0f9625d8f12"
    }
  ]
}