USPTO trademark

HONEST BEAUTY

RegisteredUSPTOWord markClass 5

"HONEST BEAUTY" is a word mark owned by The Honest Company, Inc., filed at the USPTO on June 21, 2012. It is registered and covers class 5 (Pharmaceuticals).

View The Honest Company, Inc. portfolioGet this data via the API
Official USPTO record
HONEST BEAUTY trademark as filed
As filed with the USPTO
Status
Registered
Since January 6, 2026
Filed
June 21, 2012
Registered
May 24, 2016
Expires
Not recorded
Application no.
85658529
Registration no.
4964802
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns HONEST BEAUTY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

The Honest Company, Inc.

HNST · Playa Vista, United States

283 trademarks in the portfolioView company

Representative

Irene Y. Lee

Russ August & Kabat

Goods and services

What the mark covers

The products and services HONEST BEAUTY is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of acceptance of sec. 8 & 9 - e-mailed
  2. Registered and renewed (first renewal - 10 yrs)
  3. Registered - sec. 8 (10-yr) accepted/sec. 9 granted
  4. Case assigned to post registration paralegal
  5. Teas section 8 & 9 received
  6. Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
  7. Assignment of ownership not updated automatically
  8. Notice of acceptance of sec. 8 & 15 - e-mailed
  9. Registered - sec. 8 (6-yr) accepted & sec. 15 ack.
  10. Case assigned to post registration paralegal

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About HONEST BEAUTY

Who owns the trademark "HONEST BEAUTY"?

The USPTO trademark "HONEST BEAUTY" (application 85658529) is owned by The Honest Company, Inc.

What is the status of "HONEST BEAUTY"?

Its status at the USPTO is: registered.

When was "HONEST BEAUTY" registered?

It was registered on May 24, 2016.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HONEST BEAUTY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2cfc-4b83-719c-815d-66374314a4ad
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2cfc-4b83-719c-815d-66374314a4ad",
  "object": "trademark",
  "mark_text": "HONEST BEAUTY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "85658529",
  "filing_date": "2012-06-21",
  "nice_classes": [
    5
  ],
  "owners": [
    {
      "name": "THE HONEST COMPANY, INC.",
      "entity_id": "ent_019ebbb3-706a-748b-87ac-bc189265377f"
    }
  ]
}