USPTO trademark

HONEST BEAUTY

RegisteredUSPTOWord markClass 3

"HONEST BEAUTY" is a word mark owned by The Honest Company, Inc., filed at the USPTO on June 21, 2012. It is registered and covers class 3 (Cosmetics and Cleaning Preparations).

View The Honest Company, Inc. portfolio Get this data via the API

Data current as of January 27, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since January 2, 2026
Filed: June 21, 2012
Registered: September 6, 2016
Expires: Not recorded
Application no.: 85658505
Registration no.: 5036713
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns HONEST BEAUTY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

The Honest Company, Inc.

HNST · Playa Vista, United States

283 trademarks in the portfolioView company

Representative

Irene Y. Lee

Russ August & Kabat

Goods and services

What the mark covers

The products and services HONEST BEAUTY is filed for, grouped by Nice class.

03Class 3 · Cosmetics and Cleaning Preparations
Cosmetic Creams for Skin Care; Cosmetic Sunscreen Preparations; Facial Cleaners; Facial Creams; Liquid Soaps; Make-Up Kits Comprised of Cosmetics; [ Sunscreen Creams; ] Eye Creams and Gels

History

What has happened so far

Steps recorded by the USPTO, newest first.

January 2, 2026Notice of acceptance of sec. 8 & 9 - e-mailed
January 2, 2026Registered and renewed (first renewal - 10 yrs)
January 2, 2026Registered - sec. 8 (10-yr) accepted/sec. 9 granted
December 19, 2025Case assigned to post registration paralegal
September 11, 2025Teas section 8 & 9 received
September 6, 2025Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
March 10, 2023Notice of acceptance of sec. 8 & 15 - e-mailed
March 10, 2023Registered - sec. 8 (6-yr) accepted & sec. 15 ack.
March 10, 2023Case assigned to post registration paralegal
February 15, 2023Assignment of ownership not updated automatically

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About HONEST BEAUTY

Who owns the trademark "HONEST BEAUTY"?

The USPTO trademark "HONEST BEAUTY" (application 85658505) is owned by The Honest Company, Inc.

What is the status of "HONEST BEAUTY"?

Its status at the USPTO is: registered.

When was "HONEST BEAUTY" registered?

It was registered on September 6, 2016.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HONEST BEAUTY and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2cfc-48cd-737d-aaae-77973e3734b7
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2cfc-48cd-737d-aaae-77973e3734b7",
  "object": "trademark",
  "mark_text": "HONEST BEAUTY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "85658505",
  "filing_date": "2012-06-21",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "THE HONEST COMPANY, INC.",
      "entity_id": "ent_019ebbb3-706a-748b-87ac-bc189265377f"
    }
  ]
}