USPTO trademark

LONGER. HEALTHIER. BETTER.

RegisteredUSPTOWord markClass 36Class 41

"LONGER. HEALTHIER. BETTER." is a word mark owned by John Hancock Life Insurance Company (U.S.A.), filed at the USPTO on April 16, 2024. It is registered and covers classes 36 and 41.

View John Hancock Life Insurance Company (U.S.A.) portfolioGet this data via the API
Official USPTO record
LONGER. HEALTHIER. BETTER. trademark as filed
As filed with the USPTO
Status
Registered
Since January 14, 2025
Filed
April 16, 2024
Registered
January 14, 2025
Expires
Not recorded
Application no.
98502398
Registration no.
7653405
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns LONGER. HEALTHIER. BETTER.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

John Hancock Life Insurance Company (U.S.A.)

Boston, United States

172 trademarks in the portfolioView company

Representative

Kenneth D. Suzan

Barnes & Thornburg LLP

Goods and services

What the mark covers

The products and services LONGER. HEALTHIER. BETTER. is filed for, grouped by Nice class.

  • Insurance services, namely, issuing, administering, and underwriting life insurance; insurance underwriting and insurance administration services for life insurance programs that include a wellness program

  • Provision of health and wellness education, namely, providing classes and instruction in the field of longevity, health and wellness to people of all ages; Education services, namely, providing on-line courses in the field of longevity, health and wellness; Educational services, namely, conducting programs in the field of longevity, health and wellness

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Assigned to examiner
  8. New application office supplied data entered
  9. New application entered
FAQ

About LONGER. HEALTHIER. BETTER.

Who owns the trademark "LONGER. HEALTHIER. BETTER."?

The USPTO trademark "LONGER. HEALTHIER. BETTER." (application 98502398) is owned by John Hancock Life Insurance Company (U.S.A.).

What is the status of "LONGER. HEALTHIER. BETTER."?

Its status at the USPTO is: registered.

When was "LONGER. HEALTHIER. BETTER." registered?

It was registered on January 14, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LONGER. HEALTHIER. BETTER. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2ccd-7e26-7561-aff8-9a20abbeea67
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ccd-7e26-7561-aff8-9a20abbeea67",
  "object": "trademark",
  "mark_text": "LONGER. HEALTHIER. BETTER.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98502398",
  "filing_date": "2024-04-16",
  "nice_classes": [
    36,
    41
  ],
  "owners": [
    {
      "name": "John Hancock Life Insurance Company (U.S.A.)",
      "entity_id": "ent_019eb6f6-856f-77cd-94cf-67127a9449e5"
    }
  ]
}