USPTO trademark

LONGER. HEALTHIER. BETTER.

RegisteredUSPTOWord markClass 9Class 41

"LONGER. HEALTHIER. BETTER." is a word mark owned by John Hancock Life Insurance Company (U.S.A.), filed at the USPTO on April 16, 2024. It is registered and covers classes 9 and 41.

View John Hancock Life Insurance Company (U.S.A.) portfolioGet this data via the API
Official USPTO record
LONGER. HEALTHIER. BETTER. trademark as filed
As filed with the USPTO
Status
Registered
Since February 17, 2026
Filed
April 16, 2024
Registered
February 17, 2026
Expires
Not recorded
Application no.
98502397
Registration no.
8146573
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns LONGER. HEALTHIER. BETTER.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

John Hancock Life Insurance Company (U.S.A.)

Boston, United States

172 trademarks in the portfolioView company

Representative

Kenneth D. Suzan

Barnes & Thornburg LLP

Goods and services

What the mark covers

The products and services LONGER. HEALTHIER. BETTER. is filed for, grouped by Nice class.

  • Downloadable podcasts in the field of personal finance, financial wellness, investments, insurance and health and wellness

  • Entertainment services, namely, providing podcasts in the field of personal finance, financial wellness, investments, and insurance; educational services, namely, providing podcasts in the field of investments, and insurance and health and wellness

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Notice of acceptance of statement of use e-mailed
  4. Allowed principal register - sou accepted
  5. Statement of use processing complete
  6. Case assigned to intent to use paralegal
  7. Use amendment filed
  8. Teas statement of use received
  9. Noa e-mailed - sou required from applicant
  10. Official gazette publication confirmation e-mailed

6 earlier steps on the official record.

FAQ

About LONGER. HEALTHIER. BETTER.

Who owns the trademark "LONGER. HEALTHIER. BETTER."?

The USPTO trademark "LONGER. HEALTHIER. BETTER." (application 98502397) is owned by John Hancock Life Insurance Company (U.S.A.).

What is the status of "LONGER. HEALTHIER. BETTER."?

Its status at the USPTO is: registered.

When was "LONGER. HEALTHIER. BETTER." registered?

It was registered on February 17, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LONGER. HEALTHIER. BETTER. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2ccd-7e0c-742b-9049-755002322578
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ccd-7e0c-742b-9049-755002322578",
  "object": "trademark",
  "mark_text": "LONGER. HEALTHIER. BETTER.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98502397",
  "filing_date": "2024-04-16",
  "nice_classes": [
    9,
    41
  ],
  "owners": [
    {
      "name": "John Hancock Life Insurance Company (U.S.A.)",
      "entity_id": "ent_019eb6f6-856f-77cd-94cf-67127a9449e5"
    }
  ]
}