USPTO trademark

H-E-B GO

RegisteredUSPTOWord and designClass 9

"H-E-B GO" is a word and design mark owned by H-e-B, LP, filed at the USPTO on November 28, 2017. It is registered and covers class 9 (Computers and Scientific Devices).

View H-e-B, LP portfolioGet this data via the API
Official USPTO record
H-E-B GO trademark as filed
As filed with the USPTO
Status
Registered
Since December 11, 2025
Filed
November 28, 2017
Registered
August 20, 2019
Expires
Not recorded
Application no.
87700024
Registration no.
5840346
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
1 class
Ownership

Who owns H-E-B GO

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

H-e-B, LP

San Antonio, United States

921 trademarks in the portfolioView company

Representative

Sherri L. Eastley

Pirkey Barber PLLC

Goods and services

What the mark covers

The products and services H-E-B GO is filed for, grouped by Nice class.

  • Software that allows users to scan grocery and department store items and enables users to make electronic payments for the goods; software that allows grocery and department store customers to access order history and coupons, and enables users to scan and pay for store products; Downloadable computer software that enables users to make electronic payments for purchases; Computer software and hardware for processing payments; [ radio-frequency identification (RFID) readers; radio-frequency identification (RFID) tags; software that enables store customers to use a wireless mobile device to scan store products, add them to their cart and pay for the products by telephone, dedicated pay stations, or through electronic payment; ] software that enables store customers to access coupons [and recipes ] on wireless electronic devices; apparatus for electronic payment processing, namely, electronic payment terminals, data processing apparatus, card readers, [ and tablet computers ] with Magnetic Stripe Readers (MSR), chip card reader and near field communication (NFC) technology-enabled readers; [ computer software for searching, organizing, and tracking information regarding consumer products and consumables; ] Mobile phone software and computer software [ for mobile digital devices ] that enables users to access coupons, [ price-comparison information, product reviews, and discount information, ] that enables purchases, [ that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, ] that enables electronic payments for purchases, [ that enables users to create, organize and share shopping lists for personal use or use by others, that enables the transmission of messages among computer users, that enables users to upload, post, display, share or provide electronic media or information in the fields of virtual communities for social networking, that enables file sharing, exchanging data, processing and transmitting images, graphics, audio, video, and text, enables product search, item search and product suggestions all marketed to consumers; ] computer application software for wireless mobile devices to enable users to access and receive [ product alerts, ] discount offers and electronic consumer coupons for immediate or future use by consumers at retail grocery stores and retail department stores [ ; consumer coupons for retail grocery stores and retail department stores ] downloaded from a global computer network

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of acceptance of sec. 8 & 15 - e-mailed
  2. Registered - sec. 8 (6-yr) accepted & sec. 15 ack.
  3. Case assigned to post registration paralegal
  4. Teas section 8 & 15 received
  5. Courtesy reminder - sec. 8 (6-yr) e-mailed
  6. Registered-principal register
  7. Notice of acceptance of statement of use e-mailed
  8. Allowed principal register - sou accepted
  9. Statement of use processing complete
  10. Case assigned to intent to use paralegal

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About H-E-B GO

Who owns the trademark "H-E-B GO"?

The USPTO trademark "H-E-B GO" (application 87700024) is owned by H-e-B, LP.

What is the status of "H-E-B GO"?

Its status at the USPTO is: registered.

When was "H-E-B GO" registered?

It was registered on August 20, 2019.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull H-E-B GO and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2c5c-c7c8-72cf-afeb-10f86762b4be
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2c5c-c7c8-72cf-afeb-10f86762b4be",
  "object": "trademark",
  "mark_text": "H-E-B GO",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "87700024",
  "filing_date": "2017-11-28",
  "nice_classes": [
    9
  ],
  "owners": [
    {
      "name": "H-E-B, LP",
      "entity_id": "ent_019eb6fb-a837-73cb-a76f-d478f44c8dd5"
    }
  ]
}