USPTO trademark

HOW 'BOUT THEM DAWGS

RegisteredUSPTOWord markClass 25

"HOW 'BOUT THEM DAWGS" is a word mark owned by University of Georgia Athletic Association, Inc., filed at the USPTO on April 30, 2004. It is registered and covers class 25 (Clothing).

View University of Georgia Athletic Association, Inc. portfolio Get this data via the API

Data current as of April 21, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since March 28, 2026
Filed: April 30, 2004
Registered: January 17, 2006
Expires: Not recorded
Application no.: 78411054
Registration no.: 3044738
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns HOW 'BOUT THEM DAWGS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

University of Georgia Athletic Association, Inc.

Athens, United States

42 trademarks in the portfolioView company

Representative

Sheri M. Hunter

King & Spalding LLP

Goods and services

What the mark covers

The products and services HOW 'BOUT THEM DAWGS is filed for, grouped by Nice class.

25Class 25 · Clothing
Clothing, namely boxer shorts, caps, coats, footwear, hats, infant wear, jackets, jerseys, pants, rainwear, shirts, shoes, shorts, sweatpants, sweatshirts, sweat suits, sweaters, T-shirts, ties, and visors

History

What has happened so far

Steps recorded by the USPTO, newest first.

March 28, 2026Notice of acceptance of sec. 8 & 9 - e-mailed
March 28, 2026Registered and renewed (second renewal - 10 yrs)
March 28, 2026Registered - sec. 8 (10-yr) accepted/sec. 9 granted
March 28, 2026Case assigned to post registration paralegal
January 15, 2026Teas section 8 & 9 received
January 17, 2025Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
March 1, 2024Teas change of correspondence received
March 1, 2024Attorney/dom.rep.revoked and/or appointed
March 1, 2024Teas revoke/app/change addr of atty/dom rep received
March 1, 2024Applicant/correspondence changes (non-responsive) entered

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About HOW 'BOUT THEM DAWGS

Who owns the trademark "HOW 'BOUT THEM DAWGS"?

The USPTO trademark "HOW 'BOUT THEM DAWGS" (application 78411054) is owned by University of Georgia Athletic Association, Inc.

What is the status of "HOW 'BOUT THEM DAWGS"?

Its status at the USPTO is: registered.

When was "HOW 'BOUT THEM DAWGS" registered?

It was registered on January 17, 2006.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HOW 'BOUT THEM DAWGS and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2c2e-0e33-728c-96c4-606da9370391
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2c2e-0e33-728c-96c4-606da9370391",
  "object": "trademark",
  "mark_text": "HOW 'BOUT THEM DAWGS",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "78411054",
  "filing_date": "2004-04-30",
  "nice_classes": [
    25
  ],
  "owners": [
    {
      "name": "University of Georgia Athletic Association, Inc.",
      "entity_id": "ent_019eb6f9-cf67-70c9-b16b-72e7006db12e"
    }
  ]
}