USPTO trademark

HOW 'BOUT THEM DOGS

RegisteredUSPTOWord markClass 16

"HOW 'BOUT THEM DOGS" is a word mark owned by University of Georgia Athletic Association, Inc., filed at the USPTO on April 22, 2004. It is registered and covers class 16 (Paper Goods and Printed Matter).

View University of Georgia Athletic Association, Inc. portfolioGet this data via the API
Official USPTO record
HOW 'BOUT THEM DOGS trademark as filed
As filed with the USPTO
Status
Registered
Since February 26, 2026
Filed
April 22, 2004
Registered
December 13, 2005
Expires
Not recorded
Application no.
78406669
Registration no.
3027008
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns HOW 'BOUT THEM DOGS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

University of Georgia Athletic Association, Inc.

Athens, United States

42 trademarks in the portfolioView company

Representative

Sheri M. Hunter

King & Spalding LLP

Goods and services

What the mark covers

The products and services HOW 'BOUT THEM DOGS is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of suit
  2. Notice of suit
  3. Notice of suit
  4. Notice of suit
  5. Notice of suit
  6. Notice of suit
  7. Notice of acceptance of sec. 8 & 9 - e-mailed
  8. Registered and renewed (second renewal - 10 yrs)
  9. Registered - sec. 8 (10-yr) accepted/sec. 9 granted
  10. Case assigned to post registration paralegal

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About HOW 'BOUT THEM DOGS

Who owns the trademark "HOW 'BOUT THEM DOGS"?

The USPTO trademark "HOW 'BOUT THEM DOGS" (application 78406669) is owned by University of Georgia Athletic Association, Inc.

What is the status of "HOW 'BOUT THEM DOGS"?

Its status at the USPTO is: registered.

When was "HOW 'BOUT THEM DOGS" registered?

It was registered on December 13, 2005.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HOW 'BOUT THEM DOGS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2c2b-4a9c-7079-8608-f15b312afc3c
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2c2b-4a9c-7079-8608-f15b312afc3c",
  "object": "trademark",
  "mark_text": "HOW 'BOUT THEM DOGS",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "78406669",
  "filing_date": "2004-04-22",
  "nice_classes": [
    16
  ],
  "owners": [
    {
      "name": "University of Georgia Athletic Association, Inc.",
      "entity_id": "ent_019eb6f9-cf67-70c9-b16b-72e7006db12e"
    }
  ]
}