USPTO trademark

IT'S HIP TO EAT SQUARE!

RegisteredUSPTOWord markClass 30

"IT'S HIP TO EAT SQUARE!" is a word mark owned by La Preferida, Inc., filed at the USPTO on August 25, 2023. It is registered and covers class 30 (Staple Foods).

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Official USPTO record
IT'S HIP TO EAT SQUARE! trademark as filed
As filed with the USPTO
Status
Registered
Since July 22, 2025
Filed
August 25, 2023
Registered
July 22, 2025
Expires
Not recorded
Application no.
98151190
Registration no.
7870400
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns IT'S HIP TO EAT SQUARE!

The owner and representative on file with the office.

Owner

La Preferida, Inc.

Chicago, United States

Representative

Kevin A. Thompson

Levin Ginsburg

Goods and services

What the mark covers

The products and services IT'S HIP TO EAT SQUARE! is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. 1(b) basis deleted; proceed to registration
  4. Applicant/correspondence changes (non-responsive) entered
  5. Case assigned to intent to use paralegal
  6. Assigned to examiner
  7. Notice of allowance cancelled
  8. Teas post publication amendment received
  9. Noa e-mailed - sou required from applicant
  10. Official gazette publication confirmation e-mailed

6 earlier steps on the official record.

FAQ

About IT'S HIP TO EAT SQUARE!

Who owns the trademark "IT'S HIP TO EAT SQUARE!"?

The USPTO trademark "IT'S HIP TO EAT SQUARE!" (application 98151190) is owned by La Preferida, Inc.

What is the status of "IT'S HIP TO EAT SQUARE!"?

Its status at the USPTO is: registered.

When was "IT'S HIP TO EAT SQUARE!" registered?

It was registered on July 22, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull IT'S HIP TO EAT SQUARE! and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2c09-2cdc-718e-9eb1-062616be4f9b
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2c09-2cdc-718e-9eb1-062616be4f9b",
  "object": "trademark",
  "mark_text": "IT'S HIP TO EAT SQUARE!",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98151190",
  "filing_date": "2023-08-25",
  "nice_classes": [
    30
  ],
  "owners": [
    {
      "name": "La Preferida, Inc.",
      "entity_id": null
    }
  ]
}