USPTO trademark

IT'S TRU.

RegisteredUSPTOWord markClass 44

"IT'S TRU." is a word mark owned by Merck Sharp & Dohme LLC, filed at the USPTO on August 17, 2023. It is registered and covers class 44 (Medical, Beauty, and Agricultural).

View Merck Sharp & Dohme LLC portfolioGet this data via the API
Official USPTO record
IT'S TRU. trademark as filed
As filed with the USPTO
Status
Registered
Since December 3, 2024
Filed
August 17, 2023
Registered
December 3, 2024
Expires
Not recorded
Application no.
98137023
Registration no.
7584215
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns IT'S TRU.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Merck Sharp & Dohme LLC

MRK · Rahway, United States

1,507 trademarks in the portfolioView company

Representative

Lisa Dellamura

Merck & Co., Inc.

Goods and services

What the mark covers

The products and services IT'S TRU. is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Teas/email correspondence entered
  8. Correspondence received in law office
  9. Teas response to office action received
  10. Application extension granted/receipt provided

7 earlier steps on the official record.

FAQ

About IT'S TRU.

Who owns the trademark "IT'S TRU."?

The USPTO trademark "IT'S TRU." (application 98137023) is owned by Merck Sharp & Dohme LLC.

What is the status of "IT'S TRU."?

Its status at the USPTO is: registered.

When was "IT'S TRU." registered?

It was registered on December 3, 2024.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull IT'S TRU. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2c01-b240-73af-a9cf-fa249c3d8796
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2c01-b240-73af-a9cf-fa249c3d8796",
  "object": "trademark",
  "mark_text": "IT'S TRU.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98137023",
  "filing_date": "2023-08-17",
  "nice_classes": [
    44
  ],
  "owners": [
    {
      "name": "MERCK SHARP & DOHME LLC",
      "entity_id": "ent_019f286e-7b87-7601-895f-d7c023e94bea"
    }
  ]
}