USPTO trademark

BECAUSE YOU DESERVE BETTER

RegisteredUSPTOWord markClass 36

"BECAUSE YOU DESERVE BETTER" is a word mark owned by PLS Financial Services, Inc., filed at the USPTO on July 18, 2023. It is registered and covers class 36 (Insurance and Financial).

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Official USPTO record
BECAUSE YOU DESERVE BETTER trademark as filed
As filed with the USPTO
Status
Registered
Since October 28, 2025
Filed
July 18, 2023
Registered
October 28, 2025
Expires
Not recorded
Application no.
98089639
Registration no.
7998915
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns BECAUSE YOU DESERVE BETTER

The owner and representative on file with the office.

Owner

PLS Financial Services, Inc.

Chicago, United States

Representative

Susan Meyer

UB Greensfelder LLP

Goods and services

What the mark covers

The products and services BECAUSE YOU DESERVE BETTER is filed for, grouped by Nice class.

  • Processing of debit card, credit card, and utility bill payments by cash; Money order services; Electronic transfers of money; Foreign currency exchange; Card to cash services, namely, ATM banking services; Financial services, namely, processing electronic payments to online cash accounts from prepaid cash cards, bank accounts and credit card accounts; Issuing stored value cards for use as electronic travel tickets

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Examiner's amendment entered
  8. Notification of examiners amendment e-mailed
  9. Examiners amendment e-mailed
  10. Examiners amendment -written

10 earlier steps on the official record.

FAQ

About BECAUSE YOU DESERVE BETTER

Who owns the trademark "BECAUSE YOU DESERVE BETTER"?

The USPTO trademark "BECAUSE YOU DESERVE BETTER" (application 98089639) is owned by PLS Financial Services, Inc.

What is the status of "BECAUSE YOU DESERVE BETTER"?

Its status at the USPTO is: registered.

When was "BECAUSE YOU DESERVE BETTER" registered?

It was registered on October 28, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BECAUSE YOU DESERVE BETTER and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2be9-67ea-7029-b044-9676ba1be3b5
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2be9-67ea-7029-b044-9676ba1be3b5",
  "object": "trademark",
  "mark_text": "BECAUSE YOU DESERVE BETTER",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98089639",
  "filing_date": "2023-07-18",
  "nice_classes": [
    36
  ],
  "owners": [
    {
      "name": "PLS Financial Services, Inc.",
      "entity_id": null
    }
  ]
}