WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
"WHERE PLAY STARTS AND DISCOVERY NEVER ENDS." is a word mark owned by Target Brands, Inc., filed at the USPTO on March 9, 2023. It is registered and covers classes 27 and 28.
- Status
- Registered
- Since December 2, 2025
- Filed
- March 9, 2023
- Registered
- December 2, 2025
- Expires
- Not recorded
- Application no.
- 97980728
- Registration no.
- 8052767
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word mark
- 2 classes
Who owns WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.
Owner
Target Brands, Inc.
Minneapolis, United States
Representative
Renee S. Kraft
Target Brands, Inc.
What the mark covers
The products and services WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. is filed for, grouped by Nice class.
Activity mats for creating a play space, namely, foam mats for use on play area surfaces
Plush toys; smart plush toys; toy animals and accessories therefor; dolls and playsets therefor; plush dolls; dolls' clothing; doll accessories; doll houses; furniture and furnishings for doll's houses; magnetic dolls, doll clothes sets and accessories therefor; hand puppets; action figure toys and accessories therefor; play sets for action figures; toys, namely, children's dress-up accessories in the nature of toy tiaras, toy crowns, play wands, toy umbrellas, pretend make-up; toy jewelry; card games; puzzles, namely, jigsaw, manipulative, mosaic, and cube-type puzzles; cube-type puzzles; board games; chess sets; chess games; chess pieces; checkers; checkers sets; checkers games; checkers pieces; bingo game playing equipment; marbles for games; jigsaw and manipulative puzzles; manipulative games; manipulative puzzles and games in the nature of shape and pattern sorters; parlor games; travel games, namely, travel board games and card games; children's educational toys and games for developing fine motor, cognitive, sensory and counting skills; children's educational toys and games for developing memory and dexterity; fidget toys; toy abacus; building games; bowling pins; tossing disc toys; flying discs; yard games, namely, bocce ball, badminton sets, cornhole game board; cornhole bags; cornhole game sets; croquet sets, discs for playing disc golf and lawn darts, equipment sold as a unit for playing ladder ball, lawn bowling, and washer toss games; equipment sold as a unit for playing ring toss games; paddle ball games; dart games; darts; balls for games; balls for sports; dice games; stress relief exercise balls; elastic, rubber foam and foam sensory balls and sensory bands, namely, stress relief exercise balls and exercise bands being exercise equipment; dice; cups for dice; toy building blocks; magnetic building blocks being toys; toy construction blocks; interchangeable magnetic toy vehicles; memory games; toy vehicles; toy helicopters; toy airplanes; toy steering wheels; toy vehicle track sets and roadways and accessories therefor; toy trains and parts and accessories therefor; toy model train sets; play mats for use with toy vehicles; children's activity tables containing manipulative toys which convert to easels; push toys; toy clocks and watches; stacking toys; squeeze toys; children's multiple activity toys; children's multiple activity toys sold as a unit with printed books; toy magic sets for magic tricks; miniature toy sports games; musical toys; electronic musical toys; toy pianos; toy xylophone; toy microphone; toy musical instruments, namely, toy chimes, guitars, drums, violins, harmonicas; electronic novelty musical toys, namely, toy piano mat; drawing toys comprised of drawing boards, magnetic styluses, and metal particles; drawing toys, namely, water drawing mats; bath toys; inflatable toys; water toys; water squirting toys; ride-on toys; inflatable ride-on toys; toy cell phones; toy remotes; play tents; play tunnels; toy dough; toy microscopes; toy binoculars; toy magnifying glasses; toy flashlights; toy tools; toy sets of carpenters' tools; toy doctor kits; play houses and toy accessories therefor; educational toy science kits for children, namely, children's educational toys for developing science skills; children's activity kits sold as a unit for making toy modeling dough in the nature of free-flowing play gel; toy food; toy cooking utensils; toy kitchen appliances; toy tea sets; play kitchen sets consisting of toy kitchen appliances, toy kitchen utensils and toy pots and pans, toy plates, bowls and cups, toy food; play shopping sets and play groceries and grocery sets consisting of toy shopping carts, toy food, toy shopping baskets, toy wallets, and play money; toy imitation cosmetics; toy beauty kits consisting of toy hair dryer, phone, compact, perfume, brush, and lipstick; toy, namely, battery-powered computer game with LCD screen which features animation and sound effects; electronic learning toys; electronic action toys; remote-controlled toy vehicles; toy electronic pets in the nature of smart robot toys; electronic action toys in the nature of toy animals; play equipment in the nature of toy ball pits and balls for toy ball pits; toy worker sets, namely, toy construction sets, toy doctor sets, children's dress up costumes in the nature of firefighter uniforms, police uniforms, doctor coats; ride-on toy boxes and chests in the nature of ride-on toys
What has happened so far
Steps recorded by the USPTO, newest first.
- Notice of registration confirmation emailed
- Registered-principal register
- Notice of acceptance of statement of use e-mailed
- Allowed principal register - sou accepted
- Statement of use processing complete
- Divisional processing complete
- Case assigned to intent to use paralegal
- Use amendment filed
- Divisional request received
- Teas request to divide received
10 earlier steps on the official record.
About WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
Who owns the trademark "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS."?
The USPTO trademark "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS." (application 97980728) is owned by Target Brands, Inc.
What is the status of "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS."?
Its status at the USPTO is: registered.
When was "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS." registered?
It was registered on December 2, 2025.
Get this data via the API
Everything on this page comes from the Signa API. Pull WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_019d2bba-c0e1-71cc-96ec-f1752be105dc
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_019d2bba-c0e1-71cc-96ec-f1752be105dc",
"object": "trademark",
"mark_text": "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.",
"status": {
"primary": "active",
"stage": "registered"
},
"office_code": "US",
"application_number": "97980728",
"filing_date": "2023-03-09",
"nice_classes": [
27,
28
],
"owners": [
{
"name": "Target Brands, Inc.",
"entity_id": "ent_019ebc18-aa46-756c-b7fc-5c93bf2327ac"
}
]
}