USPTO trademark

REAL IS THE NEW REAL

RegisteredUSPTOWord markClass 9Class 41Class 45

"REAL IS THE NEW REAL" is a word mark owned by Supreme Moms LLC, filed at the USPTO on May 22, 2020. It is registered and covers classes 9, 41 and 45.

Get this data via the API

Data current as of August 13, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since November 30, 2021
Filed: May 22, 2020
Registered: November 30, 2021
Expires: Not recorded
Application no.: 88929412
Registration no.: 6577421
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 3 classes

Ownership

Who owns REAL IS THE NEW REAL

The owner and representative on file with the office.

Owner

Supreme Moms LLC

Seattle, United States

Representative

Alicia M. Khaled

Ashurst Perkins Coie US LLP

Goods and services

What the mark covers

The products and services REAL IS THE NEW REAL is filed for, grouped by Nice class.

09Class 9 · Computers and Scientific Devices
Downloadable electronic publications in the nature of presentation notes in the field of personal growth and motivation
41Class 41 · Education and Entertainment
Providing a website featuring non-downloadable videos on inspirational or motivational topics for women
45Class 45 · Legal and Personal
Providing a web site featuring information in the fields of personal relationships, personal growth and motivation, and self-fulfillment

History

What has happened so far

Steps recorded by the USPTO, newest first.

August 12, 2026Teas withdrawal of attorney received-firm retains
August 12, 2026Teas change of correspondence received
August 12, 2026Attorney/dom.rep.revoked and/or appointed
August 12, 2026Teas revoke/app/change addr of atty/dom rep received
August 12, 2026Applicant/correspondence changes (non-responsive) entered
August 12, 2026Teas change of owner address received
February 8, 2023Applicant/correspondence changes (non-responsive) entered
February 8, 2023Teas change of correspondence received
February 8, 2023Attorney/dom.rep.revoked and/or appointed
February 8, 2023Teas revoke/app/change addr of atty/dom rep received

10 earlier steps on the official record.

FAQ

About REAL IS THE NEW REAL

Who owns the trademark "REAL IS THE NEW REAL"?

The USPTO trademark "REAL IS THE NEW REAL" (application 88929412) is owned by Supreme Moms LLC.

What is the status of "REAL IS THE NEW REAL"?

Its status at the USPTO is: registered.

When was "REAL IS THE NEW REAL" registered?

It was registered on November 30, 2021.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull REAL IS THE NEW REAL and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2bba-6e89-767d-84db-ca10decf9667
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2bba-6e89-767d-84db-ca10decf9667",
  "object": "trademark",
  "mark_text": "REAL IS THE NEW REAL",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "88929412",
  "filing_date": "2020-05-22",
  "nice_classes": [
    9,
    41,
    45
  ],
  "owners": [
    {
      "name": "Supreme Moms LLC",
      "entity_id": null
    }
  ]
}