USPTO trademark

THE FLAVOR OF FEAR

AllowedUSPTOWord markClass 30

"THE FLAVOR OF FEAR" is a word mark owned by Frito-Lay North America, Inc., filed at the USPTO on January 21, 2026. It has been allowed and covers class 30 (Staple Foods).

View Frito-Lay North America, Inc. portfolioGet this data via the API
Official USPTO record
THE FLAVOR OF FEAR trademark as filed
As filed with the USPTO
Status
Allowed
Since May 5, 2026
Filed
January 21, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99606089
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns THE FLAVOR OF FEAR

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Frito-Lay North America, Inc.

Plano, United States

2,155 trademarks in the portfolioView company

Representative

Jeanette S. Zimmer

PepsiCo, Inc.

Goods and services

What the mark covers

The products and services THE FLAVOR OF FEAR is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Noa e-mailed - sou required from applicant
  2. Official gazette publication confirmation e-mailed
  3. Published for opposition
  4. Notification of notice of publication e-mailed
  5. Approved for pub - principal register
  6. Assigned to examiner
  7. Teas amendment entered before attorney assigned
  8. Teas voluntary amendment received
  9. Application filing receipt mailed
  10. New application office supplied data entered

1 earlier step on the official record.

FAQ

About THE FLAVOR OF FEAR

Who owns the trademark "THE FLAVOR OF FEAR"?

The USPTO trademark "THE FLAVOR OF FEAR" (application 99606089) is owned by Frito-Lay North America, Inc.

What is the status of "THE FLAVOR OF FEAR"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE FLAVOR OF FEAR and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b90-13b3-750c-92ce-a8e82a9a6736
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b90-13b3-750c-92ce-a8e82a9a6736",
  "object": "trademark",
  "mark_text": "THE FLAVOR OF FEAR",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99606089",
  "filing_date": "2026-01-21",
  "nice_classes": [
    30
  ],
  "owners": [
    {
      "name": "Frito-Lay North America, Inc.",
      "entity_id": "ent_019ee989-f4c6-711d-a902-42eb731d346c"
    }
  ]
}