USPTO trademark

LIVE. FIT. GOAL.

RegisteredUSPTOWord markClass 32

"LIVE. FIT. GOAL." is a word mark owned by Celsius Holdings, Inc., filed at the USPTO on December 24, 2025. It is registered and covers class 32 (Light Beverages).

View Celsius Holdings, Inc. portfolio Get this data via the API

Data current as of October 20, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since October 20, 2026
Filed: December 24, 2025
Registered: October 20, 2026
Expires: Not recorded
Application no.: 99564954
Registration no.: 8517758
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns LIVE. FIT. GOAL.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Celsius Holdings, Inc.

CELH · Boca Raton, United States

206 trademarks in the portfolioView company

Representative

Kristen McCallion

Fish & Richardson P.C.

Goods and services

What the mark covers

The products and services LIVE. FIT. GOAL. is filed for, grouped by Nice class.

32Class 32 · Light Beverages
Non-alcoholic carbonated beverages; Non-alcoholic water-based beverages; Energy drinks; Energy drinks enhanced with vitamins; Sports drinks enhanced with vitamins; Sports drinks; Soft drinks; Fruit-flavored beverages; Guarana drinks; Guarana beverages

History

What has happened so far

Steps recorded by the USPTO, newest first.

October 20, 2026Notice of registration confirmation emailed
October 20, 2026Registered-principal register
October 1, 2026Notice of acceptance of statement of use e-mailed
October 1, 2026Allowed principal register - sou accepted
September 29, 2026Statement of use processing complete
September 8, 2026Use amendment filed
September 8, 2026Teas statement of use received
July 21, 2026Noa e-mailed - sou required from applicant
May 26, 2026Official gazette publication confirmation e-mailed
May 26, 2026Published for opposition

6 earlier steps on the official record.

FAQ

About LIVE. FIT. GOAL.

Who owns the trademark "LIVE. FIT. GOAL."?

The USPTO trademark "LIVE. FIT. GOAL." (application 99564954) is owned by Celsius Holdings, Inc.

What is the status of "LIVE. FIT. GOAL."?

Its status at the USPTO is: registered.

When was "LIVE. FIT. GOAL." registered?

It was registered on October 20, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LIVE. FIT. GOAL. and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2b7c-cc59-7346-8d20-87cc9955a8f7
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2b7c-cc59-7346-8d20-87cc9955a8f7",
  "object": "trademark",
  "mark_text": "LIVE. FIT. GOAL.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99564954",
  "filing_date": "2025-12-24",
  "nice_classes": [
    32
  ],
  "owners": [
    {
      "name": "Celsius Holdings, Inc.",
      "entity_id": "ent_019eb704-4820-765c-8ce6-d140773f2fd3"
    }
  ]
}