USPTO trademark

C'EST WHAT

AllowedUSPTOWord markClass 33

"C'EST WHAT" is a word mark owned by BNP Distributing Co., Inc., filed at the USPTO on February 24, 2023. It has been allowed and covers class 33 (Wine and Spirits).

View BNP Distributing Co., Inc. portfolioGet this data via the API
Official USPTO record
C'EST WHAT trademark as filed
As filed with the USPTO
Status
Allowed
Since March 5, 2026
Filed
February 24, 2023
Registered
Not yet
Expires
Not recorded
Application no.
97810878
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns C'EST WHAT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

BNP Distributing Co., Inc.

New York, United States

9 trademarks in the portfolioView company

Representative

Sarah Bro

McDermott Will & Schulte LLP

Goods and services

What the mark covers

The products and services C'EST WHAT is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Sou teas extension received
  2. Teas withdrawal of attorney received-firm retains
  3. Teas change of correspondence received
  4. Attorney/dom.rep.revoked and/or appointed
  5. Teas revoke/app/change addr of atty/dom rep received
  6. Notice of approval of extension request e-mailed
  7. Sou extension 4 granted
  8. Sou extension 4 filed
  9. Sou teas extension received
  10. Assigned to examiner

10 earlier steps on the official record.

FAQ

About C'EST WHAT

Who owns the trademark "C'EST WHAT"?

The USPTO trademark "C'EST WHAT" (application 97810878) is owned by BNP Distributing Co., Inc.

What is the status of "C'EST WHAT"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull C'EST WHAT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b6a-3a92-739d-a1ff-bb6f1e4f9d3d
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b6a-3a92-739d-a1ff-bb6f1e4f9d3d",
  "object": "trademark",
  "mark_text": "C'EST WHAT",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "97810878",
  "filing_date": "2023-02-24",
  "nice_classes": [
    33
  ],
  "owners": [
    {
      "name": "BNP Distributing Co., Inc.",
      "entity_id": "ent_019f2855-8682-75b9-8575-48238627cd78"
    }
  ]
}