USPTO trademark

BG

RegisteredUSPTOFigurative markClass 41

"BG" is a figurative mark owned by Barstool Sports, Inc., filed at the USPTO on December 1, 2025. It is registered and covers class 41 (Education and Entertainment).

View Barstool Sports, Inc. portfolioGet this data via the API
Official USPTO record
BG trademark as filed
As filed with the USPTO
Status
Registered
Since July 7, 2026
Filed
December 1, 2025
Registered
July 7, 2026
Expires
Not recorded
Application no.
99523705
Registration no.
8332276
Office
USPTO
United States Patent and Trademark Office
Mark type
Figurative mark
1 class
Ownership

Who owns BG

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Barstool Sports, Inc.

New York, United States

526 trademarks in the portfolioView company

Representative

Alexis Anderson

Greenberg Glusker Fields Claman & Machtinger LLP

Goods and services

What the mark covers

The products and services BG is filed for, grouped by Nice class.

  • Entertainment services, namely, an ongoing multimedia program featuring information, news and commentary in the field of video games, esports, online gaming, sports, comedy, and popular culture, distributed via various platforms across multiple forms of transmission media; Organizing, arranging, and conducting e-sports events

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Assigned to examiner
  8. New application office supplied data entered
  9. Application filing receipt mailed
  10. New application entered
FAQ

About BG

Who owns the trademark "BG"?

The USPTO trademark "BG" (application 99523705) is owned by Barstool Sports, Inc.

What is the status of "BG"?

Its status at the USPTO is: registered.

When was "BG" registered?

It was registered on July 7, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BG and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b6a-16a3-7289-a904-a4b08bdf6045
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b6a-16a3-7289-a904-a4b08bdf6045",
  "object": "trademark",
  "mark_text": "BG",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99523705",
  "filing_date": "2025-12-01",
  "nice_classes": [
    41
  ],
  "owners": [
    {
      "name": "Barstool Sports, Inc.",
      "entity_id": "ent_01a10b81-c08d-744b-a622-1281e9a37f14"
    }
  ]
}