RAISING THE BAR
"RAISING THE BAR" is a word mark owned by Benchmark Beverage Company, LLC, filed at the USPTO on September 30, 2025. It is registered and covers class 39 (Transportation and Storage).
- Status
- Registered
- Since May 5, 2026
- Filed
- September 30, 2025
- Registered
- May 5, 2026
- Expires
- Not recorded
- Application no.
- 99420377
- Registration no.
- 8241828
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word mark
- 1 class
Who owns RAISING THE BAR
The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.
Owner
Benchmark Beverage Company, LLC
Livonia, United States
Representative
Shannon Smith
Reising Ethington P.C.
What the mark covers
The products and services RAISING THE BAR is filed for, grouped by Nice class.
Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages
What has happened so far
Steps recorded by the USPTO, newest first.
- Notice of registration confirmation emailed
- Registered-principal register
- Official gazette publication confirmation e-mailed
- Published for opposition
- Notification of notice of publication e-mailed
- Approved for pub - principal register
- Assigned to examiner
- Application filing receipt mailed
- New application office supplied data entered
- New application entered
About RAISING THE BAR
Who owns the trademark "RAISING THE BAR"?
The USPTO trademark "RAISING THE BAR" (application 99420377) is owned by Benchmark Beverage Company, LLC.
What is the status of "RAISING THE BAR"?
Its status at the USPTO is: registered.
When was "RAISING THE BAR" registered?
It was registered on May 5, 2026.
Get this data via the API
Everything on this page comes from the Signa API. Pull RAISING THE BAR and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_019d2b39-e5bd-71bf-b1b2-20d6677cd371
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_019d2b39-e5bd-71bf-b1b2-20d6677cd371",
"object": "trademark",
"mark_text": "RAISING THE BAR",
"status": {
"primary": "active",
"stage": "registered"
},
"office_code": "US",
"application_number": "99420377",
"filing_date": "2025-09-30",
"nice_classes": [
39
],
"owners": [
{
"name": "Benchmark Beverage Company, LLC",
"entity_id": "ent_019ee985-b320-7559-b4ea-0d0dd14ee5fa"
}
]
}