USPTO trademark

HOLD THE SPIRIT, KEEP THE CRAFT

AllowedUSPTOWord markClass 32

"HOLD THE SPIRIT, KEEP THE CRAFT" is a word mark owned by Jim Beam Brands Co., filed at the USPTO on September 23, 2025. It has been allowed and covers class 32 (Light Beverages).

View Jim Beam Brands Co. portfolioGet this data via the API
Official USPTO record
HOLD THE SPIRIT, KEEP THE CRAFT trademark as filed
As filed with the USPTO
Status
Allowed
Since July 7, 2026
Filed
September 23, 2025
Registered
Not yet
Expires
Not recorded
Application no.
99407739
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns HOLD THE SPIRIT, KEEP THE CRAFT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Jim Beam Brands Co.

New York, United States

1,168 trademarks in the portfolioView company

Representative

Ashly Boesche

Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP

Goods and services

What the mark covers

The products and services HOLD THE SPIRIT, KEEP THE CRAFT is filed for, grouped by Nice class.

  • Non-alcoholic water-based beverages; non-alcoholic distilled spirits; non-alcoholic malt beverages; non-alcoholic cocktails; non-alcoholic carbonated beverages; non-alcoholic cocktail bases; flavored waters

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Noa e-mailed - sou required from applicant
  2. Official gazette publication confirmation e-mailed
  3. Published for opposition
  4. Notification of notice of publication e-mailed
  5. Teas change of correspondence received
  6. Attorney/dom.rep.revoked and/or appointed
  7. Teas revoke/app/change addr of atty/dom rep received
  8. Approved for pub - principal register
  9. Teas/email correspondence entered
  10. Correspondence received in law office

10 earlier steps on the official record.

FAQ

About HOLD THE SPIRIT, KEEP THE CRAFT

Who owns the trademark "HOLD THE SPIRIT, KEEP THE CRAFT"?

The USPTO trademark "HOLD THE SPIRIT, KEEP THE CRAFT" (application 99407739) is owned by Jim Beam Brands Co.

What is the status of "HOLD THE SPIRIT, KEEP THE CRAFT"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HOLD THE SPIRIT, KEEP THE CRAFT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b33-73ba-73ad-9291-e691c59f1103
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b33-73ba-73ad-9291-e691c59f1103",
  "object": "trademark",
  "mark_text": "HOLD THE SPIRIT, KEEP THE CRAFT",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99407739",
  "filing_date": "2025-09-23",
  "nice_classes": [
    32
  ],
  "owners": [
    {
      "name": "Jim Beam Brands Co.",
      "entity_id": "ent_019f2852-f71a-70ea-b027-349d2417edc3"
    }
  ]
}