USPTO trademark

BE THE MEASURE

RegisteredUSPTOWord markClass 36Class 39

"BE THE MEASURE" is a word mark owned by The Milestone Aviation Group LLC, filed at the USPTO on September 8, 2025. It is registered and covers classes 36 and 39.

Get this data via the API

Data current as of March 31, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since March 31, 2026
Filed: September 8, 2025
Registered: March 31, 2026
Expires: Not recorded
Application no.: 99379683
Registration no.: 8196078
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 2 classes

Ownership

Who owns BE THE MEASURE

The owner and representative on file with the office.

Owner

The Milestone Aviation Group LLC

Miami, United States

Representative

Jennifer L. Dean

Faegre Drinker Biddle & Reath LLP

Goods and services

What the mark covers

The products and services BE THE MEASURE is filed for, grouped by Nice class.

36Class 36 · Insurance and Financial
Providing lease financing for aircraft; Providing lease financing for helicopters
39Class 39 · Transportation and Storage
Leasing of aircraft; Leasing of helicopters

History

What has happened so far

Steps recorded by the USPTO, newest first.

March 31, 2026Notice of registration confirmation emailed
March 31, 2026Registered-principal register
February 10, 2026Official gazette publication confirmation e-mailed
February 10, 2026Published for opposition
February 4, 2026Notification of notice of publication e-mailed
January 14, 2026Approved for pub - principal register
January 13, 2026Assigned to examiner
September 8, 2025Application filing receipt mailed
September 8, 2025New application office supplied data entered
September 8, 2025New application entered

FAQ

About BE THE MEASURE

Who owns the trademark "BE THE MEASURE"?

The USPTO trademark "BE THE MEASURE" (application 99379683) is owned by The Milestone Aviation Group LLC.

What is the status of "BE THE MEASURE"?

Its status at the USPTO is: registered.

When was "BE THE MEASURE" registered?

It was registered on March 31, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BE THE MEASURE and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2b25-30ae-716c-b917-77afaf5e0140
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2b25-30ae-716c-b917-77afaf5e0140",
  "object": "trademark",
  "mark_text": "BE THE MEASURE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99379683",
  "filing_date": "2025-09-08",
  "nice_classes": [
    36,
    39
  ],
  "owners": [
    {
      "name": "The Milestone Aviation Group LLC",
      "entity_id": null
    }
  ]
}