USPTO trademark

THE SWIRL

RegisteredUSPTOWord markClass 41

"THE SWIRL" is a word mark owned by All Elite Wrestling, LLC, filed at the USPTO on September 2, 2025. It is registered and covers class 41 (Education and Entertainment).

View All Elite Wrestling, LLC portfolioGet this data via the API
Official USPTO record
THE SWIRL trademark as filed
As filed with the USPTO
Status
Registered
Since March 24, 2026
Filed
September 2, 2025
Registered
March 24, 2026
Expires
Not recorded
Application no.
99369128
Registration no.
8187572
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns THE SWIRL

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

All Elite Wrestling, LLC

Jacksonville, United States

227 trademarks in the portfolioView company

Representative

Bradley M. Stohry

Reichel Stohry Dean LLP

Goods and services

What the mark covers

The products and services THE SWIRL is filed for, grouped by Nice class.

  • Conducting entertainment exhibitions in the nature of professional wresting exhibits and performances by professional wrestlers, namely, performances by a tag team of wrestlers during professional wrestling events; Entertainment services in the nature of live professional wrestling performances

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Use amendment accepted
  8. Assigned to examiner
  9. Amendment to use processing complete
  10. Use amendment filed

4 earlier steps on the official record.

FAQ

About THE SWIRL

Who owns the trademark "THE SWIRL"?

The USPTO trademark "THE SWIRL" (application 99369128) is owned by All Elite Wrestling, LLC.

What is the status of "THE SWIRL"?

Its status at the USPTO is: registered.

When was "THE SWIRL" registered?

It was registered on March 24, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE SWIRL and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b1f-8977-7031-b64a-0444d0b5c4b7
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b1f-8977-7031-b64a-0444d0b5c4b7",
  "object": "trademark",
  "mark_text": "THE SWIRL",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99369128",
  "filing_date": "2025-09-02",
  "nice_classes": [
    41
  ],
  "owners": [
    {
      "name": "All Elite Wrestling, LLC",
      "entity_id": "ent_019ebbef-f9e4-7189-b9f9-50ee3e5de9b7"
    }
  ]
}