USPTO trademark

THE BEAUTY OF PERFORMANCE

RegisteredUSPTOWord markClass 3

"THE BEAUTY OF PERFORMANCE" is a word mark owned by Estee Lauder Inc., filed at the USPTO on August 28, 2025. It is registered and covers class 3 (Cosmetics and Cleaning Preparations).

View Estee Lauder Inc. portfolio Get this data via the API

Data current as of May 26, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since May 26, 2026
Filed: August 28, 2025
Registered: May 26, 2026
Expires: Not recorded
Application no.: 99362634
Registration no.: 8269895
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns THE BEAUTY OF PERFORMANCE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Estee Lauder Inc.

EL · New York, United States

1,013 trademarks in the portfolioView company

Representative

Stacey Foltz Stark

Goods and services

What the mark covers

The products and services THE BEAUTY OF PERFORMANCE is filed for, grouped by Nice class.

03Class 3 · Cosmetics and Cleaning Preparations
Non-medicated skin care preparations; Cosmetics; Fragrances for personal use

History

What has happened so far

Steps recorded by the USPTO, newest first.

May 26, 2026Notice of registration confirmation emailed
May 26, 2026Registered-principal register
April 30, 2026Extension of time to oppose process - terminated
November 14, 2025Extension of time to oppose received
October 21, 2025Official gazette publication confirmation e-mailed
October 21, 2025Published for opposition
October 15, 2025Notification of notice of publication e-mailed
September 23, 2025Approved for pub - principal register
September 23, 2025Teas/email correspondence entered
September 23, 2025Correspondence received in law office

8 earlier steps on the official record.

FAQ

About THE BEAUTY OF PERFORMANCE

Who owns the trademark "THE BEAUTY OF PERFORMANCE"?

The USPTO trademark "THE BEAUTY OF PERFORMANCE" (application 99362634) is owned by Estee Lauder Inc.

What is the status of "THE BEAUTY OF PERFORMANCE"?

Its status at the USPTO is: registered.

When was "THE BEAUTY OF PERFORMANCE" registered?

It was registered on May 26, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE BEAUTY OF PERFORMANCE and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2b1c-20c3-70fb-b0ab-93b50ea0c838
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2b1c-20c3-70fb-b0ab-93b50ea0c838",
  "object": "trademark",
  "mark_text": "THE BEAUTY OF PERFORMANCE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99362634",
  "filing_date": "2025-08-28",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "ESTEE LAUDER INC.",
      "entity_id": "ent_019f286b-e0eb-740e-8023-9bd652a44fc6"
    }
  ]
}