USPTO trademark

CHOOSE IT OR LOSE IT

AllowedUSPTOWord markClass 20Class 25

"CHOOSE IT OR LOSE IT" is a word mark owned by Wishnew LLC, filed at the USPTO on June 13, 2025. It has been allowed and covers classes 20 and 25.

Get this data via the API
Official USPTO record
CHOOSE IT OR LOSE IT trademark as filed
As filed with the USPTO
Status
Allowed
Since July 20, 2026
Filed
June 13, 2025
Registered
Not yet
Expires
Not recorded
Application no.
99233665
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns CHOOSE IT OR LOSE IT

The owner and representative on file with the office.

Owner

Wishnew LLC

Belle Mead, United States

Representative

Susan Paik

Tutunjian & Bitetto, P.C.

Goods and services

What the mark covers

The products and services CHOOSE IT OR LOSE IT is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of approval of extension request e-mailed
  2. Sou extension 1 granted
  3. Sou extension 1 filed
  4. Sou teas extension received
  5. Teas change of correspondence received
  6. Applicant/correspondence changes (non-responsive) entered
  7. Teas change of owner address received
  8. Noa e-mailed - sou required from applicant
  9. Official gazette publication confirmation e-mailed
  10. Published for opposition

6 earlier steps on the official record.

FAQ

About CHOOSE IT OR LOSE IT

Who owns the trademark "CHOOSE IT OR LOSE IT"?

The USPTO trademark "CHOOSE IT OR LOSE IT" (application 99233665) is owned by Wishnew LLC.

What is the status of "CHOOSE IT OR LOSE IT"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull CHOOSE IT OR LOSE IT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2adf-b612-77f8-8db4-6b17eccd23b9
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2adf-b612-77f8-8db4-6b17eccd23b9",
  "object": "trademark",
  "mark_text": "CHOOSE IT OR LOSE IT",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99233665",
  "filing_date": "2025-06-13",
  "nice_classes": [
    20,
    25
  ],
  "owners": [
    {
      "name": "Wishnew LLC",
      "entity_id": null
    }
  ]
}