USPTO trademark

[BE YOU.]

RegisteredUSPTOWord and designClass 3

"[BE YOU.]" is a word and design mark owned by Curaden AG, filed at the USPTO on April 16, 2018. It is registered and covers class 3 (Cosmetics and Cleaning Preparations).

View Curaden AG portfolioGet this data via the API
Official USPTO record
[BE YOU.] trademark as filed
As filed with the USPTO
Status
Registered
Since September 10, 2026
Filed
April 16, 2018
Registered
September 8, 2020
Renewal due
April 16, 2028
Application no.
79236665
Registration no.
6144086
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
1 class
Ownership

Who owns [BE YOU.]

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Curaden AG

Kriens, Switzerland

160 trademarks in the portfolioView company

Representative

Michael T. Smith

Birch Stewart Kolasch & Birch, LLP

Goods and services

What the mark covers

The products and services [BE YOU.] is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of acceptance of sec. 71 & 15 - e-mailed
  2. Registered - sec. 71 accepted & sec. 15 ack.
  3. Case assigned to post registration paralegal
  4. Teas section 71 & 15 received
  5. New representative at ib received
  6. Courtesy reminder - sec. 71 (6-yr) e-mailed
  7. Final decision transaction processed by ib
  8. Final disposition notice sent to ib
  9. Final disposition processed
  10. Final disposition notice created, to be sent to ib

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About [BE YOU.]

Who owns the trademark "[BE YOU.]"?

The USPTO trademark "[BE YOU.]" (application 79236665) is owned by Curaden AG.

What is the status of "[BE YOU.]"?

Its status at the USPTO is: registered.

When was "[BE YOU.]" registered?

It was registered on September 8, 2020.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull [BE YOU.] and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2ad6-f9ad-778b-9967-9a07f507ceca
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ad6-f9ad-778b-9967-9a07f507ceca",
  "object": "trademark",
  "mark_text": "[BE YOU.]",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "79236665",
  "filing_date": "2018-04-16",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "Curaden AG",
      "entity_id": "ent_019eb7a9-a913-771a-9421-dc3c465f289e"
    }
  ]
}