USPTO trademark

THE HIT WILL SURPRISE YOU

RegisteredUSPTOWord markClass 32

"THE HIT WILL SURPRISE YOU" is a word mark owned by Benchmark Beverage Company, LLC, filed at the USPTO on June 3, 2025. It is registered and covers class 32 (Light Beverages).

View Benchmark Beverage Company, LLC portfolioGet this data via the API
Official USPTO record
THE HIT WILL SURPRISE YOU trademark as filed
As filed with the USPTO
Status
Registered
Since September 16, 2025
Filed
June 3, 2025
Registered
September 16, 2025
Expires
Not recorded
Application no.
99215055
Registration no.
7950177
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns THE HIT WILL SURPRISE YOU

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Benchmark Beverage Company, LLC

Livonia, United States

60 trademarks in the portfolioView company

Representative

Shannon Smith

Reising Ethington P.C.

Goods and services

What the mark covers

The products and services THE HIT WILL SURPRISE YOU is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Assigned to examiner
  8. New application office supplied data entered
  9. Application filing receipt mailed
  10. New application entered
FAQ

About THE HIT WILL SURPRISE YOU

Who owns the trademark "THE HIT WILL SURPRISE YOU"?

The USPTO trademark "THE HIT WILL SURPRISE YOU" (application 99215055) is owned by Benchmark Beverage Company, LLC.

What is the status of "THE HIT WILL SURPRISE YOU"?

Its status at the USPTO is: registered.

When was "THE HIT WILL SURPRISE YOU" registered?

It was registered on September 16, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE HIT WILL SURPRISE YOU and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2ad5-db98-776c-b87e-8134a2d1173b
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ad5-db98-776c-b87e-8134a2d1173b",
  "object": "trademark",
  "mark_text": "THE HIT WILL SURPRISE YOU",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99215055",
  "filing_date": "2025-06-03",
  "nice_classes": [
    32
  ],
  "owners": [
    {
      "name": "BENCHMARK BEVERAGE COMPANY, LLC",
      "entity_id": "ent_019ee985-b320-7559-b4ea-0d0dd14ee5fa"
    }
  ]
}