USPTO trademark

WHEN IT COUNTS

AllowedUSPTOWord markClass 36Class 42

"WHEN IT COUNTS" is a word mark owned by Early Warning Services, LLC, filed at the USPTO on May 16, 2025. It has been allowed and covers classes 36 and 42.

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Data current as of October 19, 2026Official USPTO record

As filed with the USPTO

Status: Allowed; Since October 20, 2026
Filed: May 16, 2025
Registered: Not yet
Expires: Not recorded
Application no.: 99189024
Registration no.: Not yet
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 2 classes

Ownership

Who owns WHEN IT COUNTS

The owner and representative on file with the office.

Owner

Early Warning Services, LLC

Scottsdale, United States

Representative

Ellen E. Whitehorn

Bryan Cave Leighton Paisner LLP

Goods and services

What the mark covers

The products and services WHEN IT COUNTS is filed for, grouped by Nice class.

36Class 36 · Insurance and Financial
Financial transaction services, namely, providing secure payment and money transfer options; payment processing services, namely, credit card and debit card transaction processing services, as well as banking account transaction processing being electronic transfer of money; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer options
42Class 42 · Computer and Scientific Services
Providing temporary use of online, non-downloadable software for making payment requests and for providing payment notifications and messages

History

What has happened so far

Steps recorded by the USPTO, newest first.

October 20, 2026Noa e-mailed - sou required from applicant
August 25, 2026Official gazette publication confirmation e-mailed
August 25, 2026Published for opposition
August 19, 2026Notification of notice of publication e-mailed
July 30, 2026Approved for pub - principal register
July 30, 2026Suspension checked - to attorney for action
January 30, 2026Notification of letter of suspension e-mailed
January 30, 2026Letter of suspension e-mailed
January 30, 2026Suspension letter written
January 22, 2026Teas/email correspondence entered

10 earlier steps on the official record.

FAQ

About WHEN IT COUNTS

Who owns the trademark "WHEN IT COUNTS"?

The USPTO trademark "WHEN IT COUNTS" (application 99189024) is owned by Early Warning Services, LLC.

What is the status of "WHEN IT COUNTS"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHEN IT COUNTS and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2ac8-b2f0-77e8-b16e-19d6e6a1a364
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2ac8-b2f0-77e8-b16e-19d6e6a1a364",
  "object": "trademark",
  "mark_text": "WHEN IT COUNTS",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99189024",
  "filing_date": "2025-05-16",
  "nice_classes": [
    36,
    42
  ],
  "owners": [
    {
      "name": "Early Warning Services, LLC",
      "entity_id": null
    }
  ]
}