USPTO trademark

BETTER BY NATURE

AllowedUSPTOWord markClass 29Class 30

"BETTER BY NATURE" is a word mark owned by Nature's Bakery, LLC, filed at the USPTO on May 6, 2025. It has been allowed and covers classes 29 and 30.

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Official USPTO record
BETTER BY NATURE trademark as filed
As filed with the USPTO
Status
Allowed
Since August 26, 2026
Filed
May 6, 2025
Registered
Not yet
Expires
Not recorded
Application no.
99171030
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns BETTER BY NATURE

The owner and representative on file with the office.

Owner

Nature's Bakery, LLC

Reno, United States

Representative

Lynn Hsu

Mars Wrigley Marketing Properties

Goods and services

What the mark covers

The products and services BETTER BY NATURE is filed for, grouped by Nice class.

  • Dried and cooked fruits and vegetables; processed fruits; processed nuts; seeds prepared for human consumption, not being seasonings or flavourings; fruit-based meal replacement bars for boosting energy; fruit-based snack food; vegetable-based snack food; potato-based snack foods; seed-based snack food; nut-based snack food; fig-based snack bars; raspberry-based snack bars; blueberry-based snack bars; apple-based snack bars; peach-based snack bars; pomegranate-based snack bars; strawberry-based snack bars; nut-based spreads; fruit spreads

  • Baked goods, namely, bakery goods, cookies, crumbles and brownies; confectionery, namely, snack foods, namely, chocolate, sweets and candies; chocolate; desserts, namely, cakes, cookies, pastries, candies, puddings, bakery desserts and frozen confections for retail and wholesale distribution and consumption on or off the premises; sweet snacks, namely, brownies; cereal bars; cereal-based energy bars; gluten-free bakery products; gluten-free snacks, namely, chocolate-based, cereal-based, grain-based snack bars; vegan bakery products, namely, chocolate-based, cereal-based, grain-based snack bars; caramels; chocolate brownies; chocolate-based snack foods; grain based snack foods; wheat-based snack foods; cereal-based snack foods; cereal-based savoury snacks; rice-based snack food; muesli bars; candy bars; oat bars; cake bars; ice cream bars; fruit ice bars; ice milk bars; cereal-based meal replacement bars; chocolate-based meal replacement bars; pastries, cakes, tarts and biscuits being cookies; granola; granola based snacks; oatmeal based snack bars; processed seeds for use as a seasoning

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of approval of extension request e-mailed
  2. Sou extension 1 granted
  3. Sou extension 1 filed
  4. Sou teas extension received
  5. Noa e-mailed - sou required from applicant
  6. Official gazette publication confirmation e-mailed
  7. Published for opposition
  8. Notification of notice of publication e-mailed
  9. Approved for pub - principal register
  10. Teas/email correspondence entered

10 earlier steps on the official record.

FAQ

About BETTER BY NATURE

Who owns the trademark "BETTER BY NATURE"?

The USPTO trademark "BETTER BY NATURE" (application 99171030) is owned by Nature's Bakery, LLC.

What is the status of "BETTER BY NATURE"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BETTER BY NATURE and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2abf-9730-774d-a963-787cb2823cd6
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2abf-9730-774d-a963-787cb2823cd6",
  "object": "trademark",
  "mark_text": "BETTER BY NATURE",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99171030",
  "filing_date": "2025-05-06",
  "nice_classes": [
    29,
    30
  ],
  "owners": [
    {
      "name": "Nature's Bakery, LLC",
      "entity_id": null
    }
  ]
}