USPTO trademark

WHEN IT COUNTS. ZELLE

AllowedUSPTOWord markClass 36Class 42

"WHEN IT COUNTS. ZELLE" is a word mark owned by Early Warning Services, LLC, filed at the USPTO on April 25, 2025. It has been allowed and covers classes 36 and 42.

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Official USPTO record
WHEN IT COUNTS. ZELLE trademark as filed
As filed with the USPTO
Status
Allowed
Since June 9, 2026
Filed
April 25, 2025
Registered
Not yet
Expires
Not recorded
Application no.
99156060
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns WHEN IT COUNTS. ZELLE

The owner and representative on file with the office.

Owner

Early Warning Services, LLC

Scottsdale, United States

Representative

Ellen E. Whitehorn

Bryan Cave Leighton Paisner LLP

Goods and services

What the mark covers

The products and services WHEN IT COUNTS. ZELLE is filed for, grouped by Nice class.

  • Financial transaction services, namely, providing secure payment and money transfer options and electronic funds transfer by way of permitting account holders to make payment requests; payment processing services, namely, credit card, debit card, and banking account being electronic funds transfer transaction processing services; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer options and electronic funds transfer by way of permitting account holders to make payment requests

  • Providing temporary use of online non-downloadable software for making payment requests and for providing payment notifications and messages; providing temporary use of online non-downloadable software for voice-controlled computer software for receiving voice commands for payment requests; Providing an interactive website featuring technology that allows account holders to make payment requests

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Noa e-mailed - sou required from applicant
  2. Official gazette publication confirmation e-mailed
  3. Published for opposition
  4. Notification of notice of publication e-mailed
  5. Approved for pub - principal register
  6. Teas/email correspondence entered
  7. Correspondence received in law office
  8. Teas response to office action received
  9. Application extension granted/receipt provided
  10. Application extension to response period - received

7 earlier steps on the official record.

FAQ

About WHEN IT COUNTS. ZELLE

Who owns the trademark "WHEN IT COUNTS. ZELLE"?

The USPTO trademark "WHEN IT COUNTS. ZELLE" (application 99156060) is owned by Early Warning Services, LLC.

What is the status of "WHEN IT COUNTS. ZELLE"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHEN IT COUNTS. ZELLE and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2ab8-1a03-74a3-bc32-5cf4f288aa8b
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ab8-1a03-74a3-bc32-5cf4f288aa8b",
  "object": "trademark",
  "mark_text": "WHEN IT COUNTS. ZELLE",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99156060",
  "filing_date": "2025-04-25",
  "nice_classes": [
    36,
    42
  ],
  "owners": [
    {
      "name": "Early Warning Services, LLC",
      "entity_id": null
    }
  ]
}