USPTO trademark

ESSENTIAL CHOICE

RegisteredUSPTOWord markClass 36

"ESSENTIAL CHOICE" is a word mark owned by T. Rowe Price Group, Inc., filed at the USPTO on April 2, 2015. It is registered and covers class 36 (Insurance and Financial).

View T. Rowe Price Group, Inc. portfolioGet this data via the API
Official USPTO record
ESSENTIAL CHOICE trademark as filed
As filed with the USPTO
Status
Registered
Since October 27, 2026
Filed
April 2, 2015
Registered
August 23, 2016
Expires
Not recorded
Application no.
86585931
Registration no.
5027979
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns ESSENTIAL CHOICE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

T. Rowe Price Group, Inc.

TROW · Baltimore, United States

171 trademarks in the portfolioView company

Representative

Ellen S. Simpson

Colson Law Group

Goods and services

What the mark covers

The products and services ESSENTIAL CHOICE is filed for, grouped by Nice class.

  • Retirement plan financial services, namely, operation and financial management of retirement plans and financial administration of retirement plans; Strategic financial advisory services, namely, consultative strategic planning in the field of retirement plans; Investment management in the field of retirement plans; Financial analysis, namely, compiling and analyzing statistics, data and other sources of information for financial purposes in connection with retirement plans; Retirement account services, namely, providing retirement account information; Online retirement account services; Providing a website featuring financial information that assists retirement plan sponsors in the management of retirement accounts

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of acceptance of sec. 8 & 9 - e-mailed
  2. Registered and renewed (first renewal - 10 yrs)
  3. Registered - sec. 8 (10-yr) accepted/sec. 9 granted
  4. Case assigned to post registration paralegal
  5. Teas section 8 & 9 received
  6. Teas change of correspondence received
  7. Attorney/dom.rep.revoked and/or appointed
  8. Teas revoke/app/change addr of atty/dom rep received
  9. Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
  10. Teas change of correspondence received

10 earlier steps on the official record.

FAQ

About ESSENTIAL CHOICE

Who owns the trademark "ESSENTIAL CHOICE"?

The USPTO trademark "ESSENTIAL CHOICE" (application 86585931) is owned by T. Rowe Price Group, Inc.

What is the status of "ESSENTIAL CHOICE"?

Its status at the USPTO is: registered.

When was "ESSENTIAL CHOICE" registered?

It was registered on August 23, 2016.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull ESSENTIAL CHOICE and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2ab7-dac3-7354-a10a-3e13d27410c7
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ab7-dac3-7354-a10a-3e13d27410c7",
  "object": "trademark",
  "mark_text": "ESSENTIAL CHOICE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "86585931",
  "filing_date": "2015-04-02",
  "nice_classes": [
    36
  ],
  "owners": [
    {
      "name": "T. Rowe Price Group, Inc.",
      "entity_id": "ent_019f286b-9e55-707d-ab23-d719cdcc7eb9"
    }
  ]
}