USPTO trademark

WHAT NOW? WITH TREVOR NOAH

RegisteredUSPTOWord markClass 9Class 41

"WHAT NOW? WITH TREVOR NOAH" is a word mark owned by Trevor Noah, filed at the USPTO on February 27, 2025. It is registered and covers classes 9 and 41.

Official USPTO record
WHAT NOW? WITH TREVOR NOAH trademark as filed
As filed with the USPTO
Status
Registered
Since October 28, 2025
Filed
February 27, 2025
Registered
October 28, 2025
Expires
Not recorded
Application no.
99059456
Registration no.
8001942
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns WHAT NOW? WITH TREVOR NOAH

The owner and representative on file with the office.

Owner

Trevor Noah

Sherman Oaks, South Africa

Representative

Monica B. Richman

Dentons US LLP

Goods and services

What the mark covers

The products and services WHAT NOW? WITH TREVOR NOAH is filed for, grouped by Nice class.

  • Downloadable podcasts, webisodes being video and audio recordings, and video and audio recordings in the fields of comedy, entertainment, politics and social issues

  • Providing non-downloadable podcasts and ongoing webisodes in the fields of comedy, entertainment, politics and social issues via a global computer network; entertainment services, namely, providing non-downloadable video recordings, and audio media recordings in the fields of comedy, entertainment, politics and social issues transmitted via the Internet; entertainment services in the nature of live podcast performances in the fields of comedy, entertainment, politics and social issues; entertainment services in the nature of live visual and audio performances, namely, live podcasts in the fields of comedy, entertainment, politics and social issues

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Official gazette publication confirmation e-mailed
  4. Published for opposition
  5. Notification of notice of publication e-mailed
  6. Approved for pub - principal register
  7. Assigned to examiner
  8. New application office supplied data entered
  9. Application filing receipt mailed
  10. New application entered
FAQ

About WHAT NOW? WITH TREVOR NOAH

Who owns the trademark "WHAT NOW? WITH TREVOR NOAH"?

The USPTO trademark "WHAT NOW? WITH TREVOR NOAH" (application 99059456) is owned by Trevor Noah.

What is the status of "WHAT NOW? WITH TREVOR NOAH"?

Its status at the USPTO is: registered.

When was "WHAT NOW? WITH TREVOR NOAH" registered?

It was registered on October 28, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHAT NOW? WITH TREVOR NOAH and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

GET /v1/trademarks/{id}
ID=tm_019d2a7e-a64d-7608-9d00-de1a2514bf77
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2a7e-a64d-7608-9d00-de1a2514bf77",
  "object": "trademark",
  "mark_text": "WHAT NOW? WITH TREVOR NOAH",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99059456",
  "filing_date": "2025-02-27",
  "nice_classes": [
    9,
    41
  ],
  "owners": [
    {
      "name": "Trevor Noah",
      "entity_id": null
    }
  ]
}