USPTO trademark

ONCE UPON A TREAT

AllowedUSPTOWord markClass 30

"ONCE UPON A TREAT" is a word mark owned by H-e-B, LP, filed at the USPTO on February 17, 2025. It has been allowed and covers class 30 (Staple Foods).

View H-e-B, LP portfolioGet this data via the API
Official USPTO record
ONCE UPON A TREAT trademark as filed
As filed with the USPTO
Status
Allowed
Since July 13, 2026
Filed
February 17, 2025
Registered
Not yet
Expires
Not recorded
Application no.
99044428
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns ONCE UPON A TREAT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

H-e-B, LP

San Antonio, United States

921 trademarks in the portfolioView company

Representative

Sherri L. Eastley

Pirkey Barber PLLC

Goods and services

What the mark covers

The products and services ONCE UPON A TREAT is filed for, grouped by Nice class.

  • Candy; Chocolate; Chocolate-coated pretzels; Chocolate-coated cookies; Chocolate confections; Chocolate-coated nuts

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of approval of extension request e-mailed
  2. Sou extension 2 granted
  3. Sou extension 2 filed
  4. Sou teas extension received
  5. Notice of approval of extension request e-mailed
  6. Sou extension 1 granted
  7. Sou extension 1 filed
  8. Sou teas extension received
  9. Noa e-mailed - sou required from applicant
  10. Official gazette publication confirmation e-mailed

7 earlier steps on the official record.

FAQ

About ONCE UPON A TREAT

Who owns the trademark "ONCE UPON A TREAT"?

The USPTO trademark "ONCE UPON A TREAT" (application 99044428) is owned by H-e-B, LP.

What is the status of "ONCE UPON A TREAT"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull ONCE UPON A TREAT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2a75-c41b-7008-a4e2-945201d32001
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2a75-c41b-7008-a4e2-945201d32001",
  "object": "trademark",
  "mark_text": "ONCE UPON A TREAT",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99044428",
  "filing_date": "2025-02-17",
  "nice_classes": [
    30
  ],
  "owners": [
    {
      "name": "H-E-B, LP",
      "entity_id": "ent_019eb6fb-a837-73cb-a76f-d478f44c8dd5"
    }
  ]
}