USPTO trademark

NOW

CancelledUSPTOWord and designClass 9Class 42

"NOW" is a word and design mark owned by ServiceNow, Inc., filed at the USPTO on December 10, 2014. It was cancelled and covers classes 9 and 42.

View ServiceNow, Inc. portfolio Get this data via the API

Data current as of March 13, 2026Official USPTO record

As filed with the USPTO

Status: Cancelled; Since January 13, 2023
Filed: December 10, 2014
Registered: June 28, 2016
Expires: Not recorded
Application no.: 86476476
Registration no.: 4986289
Office: USPTO; United States Patent and Trademark Office
Mark type: Word and design; 2 classes

Ownership

Who owns NOW

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

ServiceNow, Inc.

NOW · Santa Clara, United States

95 trademarks in the portfolioView company

Representative

Brendan J. Hughes

Cooley LLP

Goods and services

What the mark covers

The products and services NOW is filed for, grouped by Nice class.

09Class 9 · Computers and Scientific Devices
downloadable mobile application software for use in accessing a platform featuring software for use in managing business processes
42Class 42 · Computer and Scientific Services
platform as a service (PaaS) featuring software for use in developing, configuring, customizing and deploying software applications; software as a service (SaaS) featuring software for use in managing business processes; software as a service (SaaS) featuring software for managing computer-based information systems

History

What has happened so far

Steps recorded by the USPTO, newest first.

January 13, 2023Cancelled sec. 8 (6-yr)
June 28, 2021Courtesy reminder - sec. 8 (6-yr) e-mailed
May 18, 2021Applicant/correspondence changes (non-responsive) entered
May 18, 2021Teas change of correspondence received
May 18, 2021Teas withdrawal of attorney received-firm retains
May 18, 2021Attorney/dom.rep.revoked and/or appointed
May 18, 2021Teas revoke/app/change addr of atty/dom rep received
May 18, 2021Teas change of owner address received
July 12, 2019Attorney/dom.rep.revoked and/or appointed
July 12, 2019Teas revoke/app/change addr of atty/dom rep received

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About NOW

Who owns the trademark "NOW"?

The USPTO trademark "NOW" (application 86476476) is owned by ServiceNow, Inc.

What is the status of "NOW"?

Its status at the USPTO is: cancelled.

When was "NOW" registered?

It was registered on June 28, 2016.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull NOW and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2a71-bc52-70d3-a626-6d24a7e6819f
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2a71-bc52-70d3-a626-6d24a7e6819f",
  "object": "trademark",
  "mark_text": "NOW",
  "status": {
    "primary": "inactive",
    "stage": "cancelled"
  },
  "office_code": "US",
  "application_number": "86476476",
  "filing_date": "2014-12-10",
  "nice_classes": [
    9,
    42
  ],
  "owners": [
    {
      "name": "ServiceNow, Inc.",
      "entity_id": "ent_019f286c-e41f-73eb-a20f-6c6d32ddb908"
    }
  ]
}