USPTO trademark

BUILT DIFFERENT

RegisteredUSPTOWord markClass 28

"BUILT DIFFERENT" is a word mark owned by Mattel, Inc., filed at the USPTO on February 4, 2025. It is registered and covers class 28 (Toys and Sporting Goods).

View Mattel, Inc. portfolioGet this data via the API
Official USPTO record
BUILT DIFFERENT trademark as filed
As filed with the USPTO
Status
Registered
Since April 28, 2026
Filed
February 4, 2025
Registered
April 28, 2026
Expires
Not recorded
Application no.
99028694
Registration no.
8235870
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns BUILT DIFFERENT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Mattel, Inc.

MAT · El Segundo, United States

20,188 trademarks in the portfolioView company

Representative

Michael Moore

Mattel, Inc.

Goods and services

What the mark covers

The products and services BUILT DIFFERENT is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Notice of acceptance of statement of use e-mailed
  4. Allowed principal register - sou accepted
  5. Statement of use processing complete
  6. Case assigned to intent to use paralegal
  7. Use amendment filed
  8. Teas statement of use received
  9. Noa e-mailed - sou required from applicant
  10. Official gazette publication confirmation e-mailed

7 earlier steps on the official record.

FAQ

About BUILT DIFFERENT

Who owns the trademark "BUILT DIFFERENT"?

The USPTO trademark "BUILT DIFFERENT" (application 99028694) is owned by Mattel, Inc.

What is the status of "BUILT DIFFERENT"?

Its status at the USPTO is: registered.

When was "BUILT DIFFERENT" registered?

It was registered on April 28, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BUILT DIFFERENT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2a6c-8b6c-772e-aa29-790b241a915d
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2a6c-8b6c-772e-aa29-790b241a915d",
  "object": "trademark",
  "mark_text": "BUILT DIFFERENT",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99028694",
  "filing_date": "2025-02-04",
  "nice_classes": [
    28
  ],
  "owners": [
    {
      "name": "MATTEL, INC.",
      "entity_id": "ent_019f285b-0d3d-722a-8f3c-767707b33f80"
    }
  ]
}