USPTO trademark

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

AllowedUSPTOWord markClass 14

"RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS" is a word mark owned by Brilliant Earth, LLC, filed at the USPTO on July 26, 2024. It has been allowed and covers class 14 (Jewelry).

View Brilliant Earth, LLC portfolioGet this data via the API
Official USPTO record
RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark as filed
As filed with the USPTO
Status
Allowed
Since May 1, 2026
Filed
July 26, 2024
Registered
Not yet
Expires
Not recorded
Application no.
98669042
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Brilliant Earth, LLC

San Francisco, United States

17 trademarks in the portfolioView company

Representative

Steven E. Lauridsen

Tucker Ellis LLP

Goods and services

What the mark covers

The products and services RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of approval of extension request e-mailed
  2. Sou extension 1 granted
  3. Sou extension 1 filed
  4. Sou teas extension received
  5. Noa e-mailed - sou required from applicant
  6. Official gazette publication confirmation e-mailed
  7. Published for opposition
  8. Notification of notice of publication e-mailed
  9. Approved for pub - principal register
  10. Teas/email correspondence entered

10 earlier steps on the official record.

FAQ

About RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

Who owns the trademark "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS"?

The USPTO trademark "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS" (application 98669042) is owned by Brilliant Earth, LLC.

What is the status of "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2946-858a-743c-9078-23e8822894ba
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2946-858a-743c-9078-23e8822894ba",
  "object": "trademark",
  "mark_text": "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "98669042",
  "filing_date": "2024-07-26",
  "nice_classes": [
    14
  ],
  "owners": [
    {
      "name": "BRILLIANT EARTH, LLC",
      "entity_id": "ent_019eb706-1b99-7591-a5f3-f7d6c6df2b80"
    }
  ]
}