USPTO trademark

BE YOU. BE CAVALIER.

RegisteredUSPTOWord markClass 43Class 44Class 45

"BE YOU. BE CAVALIER." is a word mark owned by Cavalier Associates, LLC, filed at the USPTO on July 12, 2024. It is registered and covers classes 43, 44 and 45.

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Data current as of May 13, 2025Official USPTO record

As filed with the USPTO

Status: Registered; Since May 13, 2025
Filed: July 12, 2024
Registered: May 13, 2025
Expires: Not recorded
Application no.: 98645564
Registration no.: 7791475
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 3 classes

Ownership

Who owns BE YOU. BE CAVALIER.

The owner and representative on file with the office.

Owner

Cavalier Associates, LLC

Virginia Beach, United States

Representative

William R. Poynter

Kaleo Legal

Goods and services

What the mark covers

The products and services BE YOU. BE CAVALIER. is filed for, grouped by Nice class.

43Class 43 · Hotels and Restaurants
Bar services; Cocktail lounge services; Hotel accommodation services; Resort hotel accommodation services; Restaurant services
44Class 44 · Medical, Beauty, and Agricultural
Beauty spa services, namely, cosmetic body care; Day spa services, namely, nail care, manicures, pedicures and nail enhancements; Health spa services for health and wellness of the body and spirit, namely, providing massage, facial and body treatment services, cosmetic body care services; Health spa services, namely, body wraps, mud treatments, seaweed treatments, hydrotherapy baths, and body scrubs; Health spa services, namely, cosmetic body care services
45Class 45 · Legal and Personal
Hotel concierge services

History

What has happened so far

Steps recorded by the USPTO, newest first.

May 13, 2025Notice of registration confirmation emailed
May 13, 2025Registered-principal register
March 25, 2025Official gazette publication confirmation e-mailed
March 25, 2025Published for opposition
March 19, 2025Notification of notice of publication e-mailed
February 28, 2025Approved for pub - principal register
February 19, 2025Teas/email correspondence entered
February 19, 2025Correspondence received in law office
February 19, 2025Teas response to office action received
February 6, 2025Notification of non-final action e-mailed

5 earlier steps on the official record.

FAQ

About BE YOU. BE CAVALIER.

Who owns the trademark "BE YOU. BE CAVALIER."?

The USPTO trademark "BE YOU. BE CAVALIER." (application 98645564) is owned by Cavalier Associates, LLC.

What is the status of "BE YOU. BE CAVALIER."?

Its status at the USPTO is: registered.

When was "BE YOU. BE CAVALIER." registered?

It was registered on May 13, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BE YOU. BE CAVALIER. and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2940-4358-76be-af12-941b4ac1f06b
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2940-4358-76be-af12-941b4ac1f06b",
  "object": "trademark",
  "mark_text": "BE YOU. BE CAVALIER.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98645564",
  "filing_date": "2024-07-12",
  "nice_classes": [
    43,
    44,
    45
  ],
  "owners": [
    {
      "name": "Cavalier Associates, LLC",
      "entity_id": null
    }
  ]
}