USPTO trademark

SIMPLY GO

Opposition periodUSPTOWord and designClass 29Class 30Class 32

"SIMPLY GO" is a word and design mark owned by Grocery Outlet, Inc., filed at the USPTO on June 17, 2024. It is in its opposition period and covers classes 29, 30 and 32.

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Official USPTO record
SIMPLY GO trademark as filed
As filed with the USPTO
Status
Opposition period
Since November 26, 2025
Filed
June 17, 2024
Registered
Not yet
Expires
Not recorded
Application no.
98605179
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
3 classes
Ownership

Who owns SIMPLY GO

The owner and representative on file with the office.

Owner

Grocery Outlet, Inc.

Emeryville, United States

Representative

Susan B. Meyer

Gordon Rees Scully Mansukhani LLP

Goods and services

What the mark covers

The products and services SIMPLY GO is filed for, grouped by Nice class.

  • Broth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruit, processed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based spreads; Oat milk; Organic milk; Parmesan cheese; Preparations for making broths; Preserved fruits; Preserved olives; Processed cheese; Processed nuts; Provolone cheese; Roasted nuts; Romano cheese; Soft cheese; Sour cream; Swiss cheese; White cheese; Frozen entrees consisting primarily of meat, fish, poultry or vegetables

  • Chocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee pods, filled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsules, filled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confections, namely, freezer bars; Frozen confections, namely, freezer pops; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tortilla chips; Baking spices; Bicarbonate of soda for cooking purposes; Biscuit mixes; Breakfast cereals; Cake frosting; Cake mixes; Cookie mixes; Corn bread mix; Edible spices; Food seasonings; Frosting mixes; Frozen confectionery containing ice cream; Ground coffee beans; Icing mixes; Instant coffee; Instant dessert puddings; Instant oatmeal; Instant rice; Instant doughnut mixes; Instant pancake mixes; Instant pudding mixes; Maple syrup; Microwave popcorn; Muffin mixes; Non-dairy frozen confections; Pancake mixes; Pastry mixes; Pre-mixed pancake batter; Spaghetti sauce; Tomato sauce; Topping syrup; Frozen entrees consisting primarily of pasta or rice

  • Seltzer water; Sparkling mineral water; Bottled water; Drinking water; Mineral water; Sparkling water

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Extension of time to oppose process - terminated
  2. Opposition instituted no. 999999
  3. Extension of time to oppose received
  4. Official gazette publication confirmation e-mailed
  5. Published for opposition
  6. Notification of notice of publication e-mailed
  7. Approved for pub - principal register
  8. Teas/email correspondence entered
  9. Correspondence received in law office
  10. Teas response to office action received

8 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About SIMPLY GO

Who owns the trademark "SIMPLY GO"?

The USPTO trademark "SIMPLY GO" (application 98605179) is owned by Grocery Outlet, Inc.

What is the status of "SIMPLY GO"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SIMPLY GO and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2933-d789-725f-9d8c-1520c57ed42f
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2933-d789-725f-9d8c-1520c57ed42f",
  "object": "trademark",
  "mark_text": "SIMPLY GO",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "98605179",
  "filing_date": "2024-06-17",
  "nice_classes": [
    29,
    30,
    32
  ],
  "owners": [
    {
      "name": "Grocery Outlet, Inc.",
      "entity_id": null
    }
  ]
}