USPTO trademark

HOOK 'EM

RegisteredUSPTOWord markClass 16Class 24Class 25Class 41

"HOOK 'EM" is a word mark owned by The Board of Regents of The University of Texas System, filed at the USPTO on September 11, 2015. It is registered and covers classes 16, 24, 25 and 41.

View The Board of Regents of The University of Texas System portfolio Get this data via the API

Data current as of October 6, 2025Official USPTO record

As filed with the USPTO

Status: Registered; Since October 6, 2025
Filed: September 11, 2015
Registered: May 24, 2016
Expires: Not recorded
Application no.: 86754581
Registration no.: 4963680
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 4 classes

Ownership

Who owns HOOK 'EM

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

The Board of Regents of The University of Texas System

Austin, United States

533 trademarks in the portfolioView company

Representative

Steven M. Espenshade

Pirkey Barber PLLC

Goods and services

What the mark covers

The products and services HOOK 'EM is filed for, grouped by Nice class.

16Class 16 · Paper Goods and Printed Matter
Decals
24Class 24 · Fabrics
Felt pennants
25Class 25 · Clothing
Clothing, namely, shirts, t-shirts, children's rompers and hats
41Class 41 · Education and Entertainment
Entertainment services in the nature of personal appearances by a team mascot at athletic events, exhibitions and competitions

History

What has happened so far

Steps recorded by the USPTO, newest first.

October 6, 2025Notice of acceptance of sec. 8 & 9 - e-mailed
October 6, 2025Registered and renewed (first renewal - 10 yrs)
October 6, 2025Registered - sec. 8 (10-yr) accepted/sec. 9 granted
October 6, 2025Case assigned to post registration paralegal
June 12, 2025Teas section 8 & 9 received
May 24, 2025Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
October 11, 2022Notice of acceptance of sec. 8 & 15 - e-mailed
October 11, 2022Registered - sec. 8 (6-yr) accepted & sec. 15 ack.
October 8, 2022Case assigned to post registration paralegal
April 11, 2022Teas section 8 & 15 received

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About HOOK 'EM

Who owns the trademark "HOOK 'EM"?

The USPTO trademark "HOOK 'EM" (application 86754581) is owned by The Board of Regents of The University of Texas System.

What is the status of "HOOK 'EM"?

Its status at the USPTO is: registered.

When was "HOOK 'EM" registered?

It was registered on May 24, 2016.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HOOK 'EM and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2880-9f66-72f8-95bf-b3ca0f2d090d
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2880-9f66-72f8-95bf-b3ca0f2d090d",
  "object": "trademark",
  "mark_text": "HOOK 'EM",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "86754581",
  "filing_date": "2015-09-11",
  "nice_classes": [
    16,
    24,
    25,
    41
  ],
  "owners": [
    {
      "name": "The Board of Regents of The University of Texas System",
      "entity_id": "ent_019ebba6-35df-773f-ba53-29ec681e130f"
    }
  ]
}