USPTO trademark

SMILEY

RegisteredUSPTOWord markClass 3

"SMILEY" is a word mark owned by The Smiley Company SPRL, filed at the USPTO on October 31, 2003. It is registered and covers class 3 (Cosmetics and Cleaning Preparations).

View The Smiley Company SPRL portfolio Get this data via the API

Data current as of July 16, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since November 5, 2025
Filed: October 31, 2003
Registered: July 19, 2005
Expires: Not recorded
Application no.: 78321611
Registration no.: 2970055
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns SMILEY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

The Smiley Company SPRL

Brussels, Belgium

313 trademarks in the portfolioView company

Representative

Steven L. Baron

Baron Harris Healey

Goods and services

What the mark covers

The products and services SMILEY is filed for, grouped by Nice class.

03Class 3 · Cosmetics and Cleaning Preparations
Soaps, bath gels, makeup, perfumes, body lotions, nail care preparations, cosmetic preparations for skin renewal, hair shampoos, hair gel

History

What has happened so far

Steps recorded by the USPTO, newest first.

July 16, 2026Notice of suit
May 26, 2026Notice of suit
April 10, 2026Notice of suit
November 5, 2025Notice of acceptance of sec. 8 & 9 - e-mailed
November 5, 2025Registered and renewed (second renewal - 10 yrs)
November 5, 2025Registered - sec. 8 (10-yr) accepted/sec. 9 granted
November 3, 2025Case assigned to post registration paralegal
July 16, 2025Teas section 8 & 9 received
July 19, 2024Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
June 14, 2021Teas change of correspondence received

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About SMILEY

Who owns the trademark "SMILEY"?

The USPTO trademark "SMILEY" (application 78321611) is owned by The Smiley Company SPRL.

What is the status of "SMILEY"?

Its status at the USPTO is: registered.

When was "SMILEY" registered?

It was registered on July 19, 2005.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SMILEY and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d27c8-1fc0-7000-9dd0-90694f4bfa02
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d27c8-1fc0-7000-9dd0-90694f4bfa02",
  "object": "trademark",
  "mark_text": "SMILEY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "78321611",
  "filing_date": "2003-10-31",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "THE SMILEY COMPANY SPRL",
      "entity_id": "ent_019eb7b1-12d7-761c-822d-51c7001840a8"
    }
  ]
}