USPTO trademark

SMILEY FACE

CancelledUSPTOFigurative markClass 10Class 14Class 16Class 18+7

"SMILEY FACE" is a figurative mark owned by Harvey Ball Smile Limited, filed at the USPTO on March 25, 2009. It was cancelled and covers classes 10, 14, 16, 18, 21, 24, 28, 30, 34, 38 and 41.

View Harvey Ball Smile Limited portfolioGet this data via the API
Official USPTO record
SMILEY FACE trademark as filed
As filed with the USPTO
Status
Cancelled
Since April 8, 2026
Filed
March 25, 2009
Registered
November 23, 2010
Expires
Not recorded
Application no.
77698412
Registration no.
3880715
Office
USPTO
United States Patent and Trademark Office
Mark type
Figurative mark
11 classes
Ownership

Who owns SMILEY FACE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Harvey Ball Smile Limited

Meguro-ku Tokyo, Japan

421 trademarks in the portfolioView company

Representative

Masaru Sato

Goods and services

What the mark covers

The products and services SMILEY FACE is filed for, grouped by Nice class.

  • [ Condoms; Contraceptives ]

  • Alarm clocks; Bracelets; Bracelets of precious metal; Brooches; Chronometers; Clocks; Cuff-links; Earrings; Figures of precious metal; Figurines of precious metal; Insignias of precious metal; Key holders of precious metals; Key rings of precious metal; Necklaces; Precious gemstones; Tie clips; Tie pins; Watch bands; Watches; Wrist watches

  • A series of books and written articles in the field of culture, artistry, history, literature, languages and geography; Artists' pastels; Bookbindings; Drawing rulers; Envelopes; Exercise books; General purpose plastic bags; Gift cards; Glue for stationery or household use; Journals concerning culture, artistry, history, literature, languages and geography; Magazines featuring culture, artistry, history, literature, languages and geography; Magnetic boards; Newspapers in the field of culture, artistry, history, literature, languages and geography; Office hole punchers; Paint brushes; Pamphlets in the field of culture, artistry, history, literature, languages and geography; Paper clips; Paper cutters; Paper fasteners; Paper ribbons; Paperweights; Pen cases; Pencil cases; Pencil sharpeners; Pencils; Pens; Photograph albums; Punches; Rubber erasers; Scratch pads; Writing paper

  • Leather and imitation leather bags; Leather bags and wallets; Leather briefcases; Parasols; Traveling bags; Trunks; Umbrellas

  • Bath sponges; Combs; Cups; Drinking glasses; Hair brushes; Pet brushes; Plates; Serving platters

  • Bath linen; Bed linen and table linen; Canvas for tapestry or embroidery; Cloth labels; Curtain fabric; Curtains made of textile fabrics; Household linen; Textile fabrics for lingerie; Towels

  • Action skill games; Children's multiple activity toys; Dolls; Play figures; Play houses; Stuffed toys

  • Beverages made of coffee; Biscuits; Bread; Candy; Caramels; Chewing gum; Chocolate; Chocolate food beverages not being dairy-based or vegetable based; Cones for ice cream; Cookies; Crackers; Cream puffs; Doughnuts; Honey; Ice candies; Ice cream; Pancakes; Pasta; Pies; Sauces; Seasonings; Sherbet; Sponge cakes; Sugar; Wafers

  • [ Ashtrays for smokers made of non-precious metals; Ashtrays for smokers made of precious metals; Cigarette lighters of precious metal; Lighters for smokers; Tobacco ]

  • [ Broadcast of cable television programmes; Cable radio broadcasting; Cable radio transmission; Cable television broadcasting; Cable television transmission; Communication by mobile telephone ]

  • [ Digital video, audio, and multimedia publishing services; Magazine publishing; Multimedia publishing of books, magazines, journals, software, games, music, and electronic publications; Production of video and computer game software; Publication of books, magazines, almanacs and journals; Publishing of web magazines ]

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Cancelled section 18-total
  2. Cancellation terminated no. 999999
  3. Cancellation granted no. 999999
  4. Cancellation instituted no. 999999
  5. Notice of acceptance of sec. 8 - e-mailed
  6. Registered and renewed (first renewal - 10 yrs)
  7. Registered - sec. 9 granted/check record for sec. 8
  8. Registered - partial sec. 8 (10-yr) accepted
  9. Teas section 8 & 9 received
  10. Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About SMILEY FACE

Who owns the trademark "SMILEY FACE"?

The USPTO trademark "SMILEY FACE" (application 77698412) is owned by Harvey Ball Smile Limited.

What is the status of "SMILEY FACE"?

Its status at the USPTO is: cancelled.

When was "SMILEY FACE" registered?

It was registered on November 23, 2010.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SMILEY FACE and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2232-38b5-7698-8a46-982b21adb4c1
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2232-38b5-7698-8a46-982b21adb4c1",
  "object": "trademark",
  "mark_text": "SMILEY FACE",
  "status": {
    "primary": "inactive",
    "stage": "cancelled"
  },
  "office_code": "US",
  "application_number": "77698412",
  "filing_date": "2009-03-25",
  "nice_classes": [
    10,
    14,
    16,
    18,
    21,
    24,
    28,
    30,
    34,
    38,
    41
  ],
  "owners": [
    {
      "name": "Harvey Ball Smile Limited",
      "entity_id": "ent_019eb7bf-2023-7578-a6bf-5fa3df672168"
    }
  ]
}