USPTO trademark

BEHR PREMIUM PLUS

RegisteredUSPTOWord markClass 2

"BEHR PREMIUM PLUS" is a word mark owned by Behr Process LLC, filed at the USPTO on March 17, 1989. It is registered and covers class 2 (Paints).

Get this data via the API

Data current as of April 16, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since January 10, 2021
Filed: March 17, 1989
Registered: December 26, 1989
Expires: Not recorded
Application no.: 73787238
Registration no.: 1572724
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns BEHR PREMIUM PLUS

The owner and representative on file with the office.

Owner

Behr Process LLC

Santa Ana, United States

Representative

Kirk W. Rudolph

Masco Corporation

Goods and services

What the mark covers

The products and services BEHR PREMIUM PLUS is filed for, grouped by Nice class.

02Class 2 · Paints
PRIMER FOR PREPARING SURFACES TO BE PAINTED, PAINT AND SEALER IN THE NATURE OF A PAINT

History

What has happened so far

Steps recorded by the USPTO, newest first.

April 14, 2026Teas withdrawal of attorney received-firm retains
April 14, 2026Teas change of correspondence received
April 14, 2026Attorney/dom.rep.revoked and/or appointed
April 14, 2026Teas revoke/app/change addr of atty/dom rep received
April 14, 2026Applicant/correspondence changes (non-responsive) entered
April 14, 2026Teas change of owner address received
June 20, 2024Automatic update of assignment of ownership
January 10, 2021Notice of acceptance of sec. 8 & 9 - e-mailed
January 10, 2021Registered and renewed (third renewal - 10 yrs)
January 10, 2021Registered - sec. 8 (10-yr) accepted/sec. 9 granted

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About BEHR PREMIUM PLUS

Who owns the trademark "BEHR PREMIUM PLUS"?

The USPTO trademark "BEHR PREMIUM PLUS" (application 73787238) is owned by Behr Process LLC.

What is the status of "BEHR PREMIUM PLUS"?

Its status at the USPTO is: registered.

When was "BEHR PREMIUM PLUS" registered?

It was registered on December 26, 1989.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BEHR PREMIUM PLUS and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d17a9-32ab-7259-ae99-cad8c5209c8c
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d17a9-32ab-7259-ae99-cad8c5209c8c",
  "object": "trademark",
  "mark_text": "BEHR PREMIUM PLUS",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "73787238",
  "filing_date": "1989-03-17",
  "nice_classes": [
    2
  ],
  "owners": [
    {
      "name": "BEHR PROCESS LLC",
      "entity_id": null
    }
  ]
}