USPTO trademark

BLUE SHIELD

RegisteredUSPTOWord markClass 36

"BLUE SHIELD" is a word mark owned by Blue Cross and Blue Shield Association, filed at the USPTO on August 1, 1983. It is registered and covers class 36 (Insurance and Financial).

View Blue Cross and Blue Shield Association portfolioGet this data via the API
Official USPTO record
BLUE SHIELD trademark as filed
As filed with the USPTO
Status
Registered
Since July 10, 2025
Filed
August 1, 1983
Registered
February 12, 1985
Expires
Not recorded
Application no.
73437189
Registration no.
1319824
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns BLUE SHIELD

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Blue Cross and Blue Shield Association

Chicago, United States

578 trademarks in the portfolioView company

Representative

Stacey J. Watson, Esq.

Markery Law LLC

Goods and services

What the mark covers

The products and services BLUE SHIELD is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of acceptance of sec. 8 & 9 - e-mailed
  2. Registered and renewed (third renewal - 10 yrs)
  3. Registered - sec. 8 (10-yr) accepted/sec. 9 granted
  4. Case assigned to post registration paralegal
  5. Teas section 8 & 9 received
  6. Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
  7. Teas change of correspondence received
  8. Attorney/dom.rep.revoked and/or appointed
  9. Teas revoke/app/change addr of atty/dom rep received
  10. Applicant/correspondence changes (non-responsive) entered

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About BLUE SHIELD

Who owns the trademark "BLUE SHIELD"?

The USPTO trademark "BLUE SHIELD" (application 73437189) is owned by Blue Cross and Blue Shield Association.

What is the status of "BLUE SHIELD"?

Its status at the USPTO is: registered.

When was "BLUE SHIELD" registered?

It was registered on February 12, 1985.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BLUE SHIELD and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d1671-f6c7-706a-8337-51585158b1db
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d1671-f6c7-706a-8337-51585158b1db",
  "object": "trademark",
  "mark_text": "BLUE SHIELD",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "73437189",
  "filing_date": "1983-08-01",
  "nice_classes": [
    36
  ],
  "owners": [
    {
      "name": "Blue Cross and Blue Shield Association",
      "entity_id": "ent_019f2853-c1b1-7092-ac76-56d342f6435a"
    }
  ]
}