USPTO trademark

LUVS

RegisteredUSPTOWord markClass 5

"LUVS" is a word mark owned by Procter & Gamble Company, the, filed at the USPTO on June 30, 1975. It is registered and covers class 5 (Pharmaceuticals).

View Procter & Gamble Company, the portfolioGet this data via the API
Official USPTO record
LUVS trademark as filed
As filed with the USPTO
Status
Registered
Since July 16, 2026
Filed
June 30, 1975
Registered
March 1, 1977
Expires
Not recorded
Application no.
73056591
Registration no.
1060347
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns LUVS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Procter & Gamble Company, the

PG · Cincinnati, United States

10,715 trademarks in the portfolioView company

Representative

Christian M. Habegger

The Procter & Gamble Company

Goods and services

What the mark covers

The products and services LUVS is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of updated registration confirmation emailed
  2. Amendment under section 7 - processed
  3. Case assigned to post registration paralegal
  4. Teas section 7 request received
  5. Notice of acceptance of sec. 8 & 9 - e-mailed
  6. Registered and renewed (fourth renewal - 10 yrs)
  7. Registered - sec. 8 (10-yr) accepted/sec. 9 granted
  8. Case assigned to post registration paralegal
  9. Teas section 8 & 9 received
  10. Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About LUVS

Who owns the trademark "LUVS"?

The USPTO trademark "LUVS" (application 73056591) is owned by Procter & Gamble Company, the.

What is the status of "LUVS"?

Its status at the USPTO is: registered.

When was "LUVS" registered?

It was registered on March 1, 1977.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LUVS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d158a-2813-73d2-b6ce-114242b162d4
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d158a-2813-73d2-b6ce-114242b162d4",
  "object": "trademark",
  "mark_text": "LUVS",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "73056591",
  "filing_date": "1975-06-30",
  "nice_classes": [
    5
  ],
  "owners": [
    {
      "name": "PROCTER & GAMBLE COMPANY, THE",
      "entity_id": "ent_019f285f-472b-72ab-ae90-7dc13449b602"
    }
  ]
}