USPTO trademark

SNAP, CRACKLE, POP

RegisteredUSPTOWord markClass 30

"SNAP, CRACKLE, POP" is a word mark owned by Kellogg North America Company LLC, filed at the USPTO on April 14, 1975. It is registered and covers class 30 (Staple Foods).

Get this data via the API

Data current as of July 7, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since June 12, 2026
Filed: April 14, 1975
Registered: May 4, 1976
Expires: Not recorded
Application no.: 73049427
Registration no.: 1038909
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns SNAP, CRACKLE, POP

The owner and representative on file with the office.

Owner

Kellogg North America Company LLC

Battle Creek, United States

Representative

Jeremy M. Roe

Mars Wrigley Marketing Properties

Goods and services

What the mark covers

The products and services SNAP, CRACKLE, POP is filed for, grouped by Nice class.

30Class 30 · Staple Foods
PREPARATIONS MADE FROM CEREALS, ESPECIALLY READY-TO-EAT CEREALS

History

What has happened so far

Steps recorded by the USPTO, newest first.

June 12, 2026Notice of acceptance of sec. 8 & 9 - e-mailed
June 12, 2026Registered and renewed (fourth renewal - 10 yrs)
June 12, 2026Registered - sec. 8 (10-yr) accepted/sec. 9 granted
June 12, 2026Case assigned to post registration paralegal
April 9, 2026Teas section 8 & 9 received
May 4, 2025Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
December 13, 2023Automatic update of assignment of ownership
July 19, 2016Notice of acceptance of sec. 8 & 9 - e-mailed
July 19, 2016Registered and renewed (third renewal - 10 yrs)
July 19, 2016Registered - sec. 8 (10-yr) accepted/sec. 9 granted

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About SNAP, CRACKLE, POP

Who owns the trademark "SNAP, CRACKLE, POP"?

The USPTO trademark "SNAP, CRACKLE, POP" (application 73049427) is owned by Kellogg North America Company LLC.

What is the status of "SNAP, CRACKLE, POP"?

Its status at the USPTO is: registered.

When was "SNAP, CRACKLE, POP" registered?

It was registered on May 4, 1976.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SNAP, CRACKLE, POP and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d1586-7107-752d-a648-7a8f77851144
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d1586-7107-752d-a648-7a8f77851144",
  "object": "trademark",
  "mark_text": "SNAP, CRACKLE, POP",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "73049427",
  "filing_date": "1975-04-14",
  "nice_classes": [
    30
  ],
  "owners": [
    {
      "name": "KELLOGG NORTH AMERICA COMPANY LLC",
      "entity_id": null
    }
  ]
}