USPTO trademark

PLAY-DOH

RegisteredUSPTOWord markClass 28

"PLAY-DOH" is a word mark owned by Hasbro, Inc., filed at the USPTO on February 20, 1975. It is registered and covers class 28 (Toys and Sporting Goods).

View Hasbro, Inc. portfolio Get this data via the API

Data current as of February 3, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since January 15, 2026
Filed: February 20, 1975
Registered: October 28, 1975
Expires: Not recorded
Application no.: 73044688
Registration no.: 1023855
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns PLAY-DOH

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Hasbro, Inc.

HAS · Pawtucket, United States

8,638 trademarks in the portfolioView company

Representative

Sara Beccia

Hasbro, Inc.

Goods and services

What the mark covers

The products and services PLAY-DOH is filed for, grouped by Nice class.

28Class 28 · Toys and Sporting Goods
TOYS-NAMELY, MODELING COMPOUND; MODELING COMPOUND AND APPARATUS TO WORK WITH SAID MODELING COMPOUND SOLD AS A UNIT; AND EQUIPMENT FOR PLAYING PARLOR-TYPE AMUSEMENT GAMES

History

What has happened so far

Steps recorded by the USPTO, newest first.

January 15, 2026Notice of acceptance of sec. 8 & 9 - e-mailed
January 15, 2026Registered and renewed (fourth renewal - 10 yrs)
January 15, 2026Registered - sec. 8 (10-yr) accepted/sec. 9 granted
January 15, 2026Case assigned to post registration paralegal
October 9, 2025Teas section 8 & 9 received
October 28, 2024Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
May 11, 2018Teas change of correspondence received
October 31, 2015Notice of acceptance of sec. 8 & 9 - e-mailed
October 31, 2015Registered and renewed (third renewal - 10 yrs)
October 31, 2015Registered - sec. 8 (10-yr) accepted/sec. 9 granted

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About PLAY-DOH

Who owns the trademark "PLAY-DOH"?

The USPTO trademark "PLAY-DOH" (application 73044688) is owned by Hasbro, Inc.

What is the status of "PLAY-DOH"?

Its status at the USPTO is: registered.

When was "PLAY-DOH" registered?

It was registered on October 28, 1975.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull PLAY-DOH and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d156e-d4fb-76ec-bfed-f377b11ed850
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d156e-d4fb-76ec-bfed-f377b11ed850",
  "object": "trademark",
  "mark_text": "PLAY-DOH",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "73044688",
  "filing_date": "1975-02-20",
  "nice_classes": [
    28
  ],
  "owners": [
    {
      "name": "HASBRO, INC.",
      "entity_id": "ent_019f285b-cd23-7620-8826-22607aa66658"
    }
  ]
}