USPTO trademark

ALLURE

RegisteredUSPTOFigurative markClass 3

"ALLURE" is a figurative mark owned by Chanel, Inc., filed at the USPTO on October 7, 1955. It is registered and covers class 3 (Cosmetics and Cleaning Preparations).

View Chanel, Inc. portfolio Get this data via the API

Data current as of June 16, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since May 25, 2026
Filed: October 7, 1955
Registered: October 9, 1956
Expires: Not recorded
Application no.: 71696063
Registration no.: 0635700
Office: USPTO; United States Patent and Trademark Office
Mark type: Figurative mark; 1 class

Ownership

Who owns ALLURE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Chanel, Inc.

New York, United States

957 trademarks in the portfolioView company

Representative

Lora Moffatt

Goods and services

What the mark covers

The products and services ALLURE is filed for, grouped by Nice class.

03Class 3 · Cosmetics and Cleaning Preparations
No goods or services text on file.

History

What has happened so far

Steps recorded by the USPTO, newest first.

May 25, 2026Notice of acceptance of sec. 8 & 9 - e-mailed
May 25, 2026Registered and renewed (fifth renewal - 10 yrs)
May 25, 2026Registered - sec. 8 (10-yr) accepted/sec. 9 granted
May 25, 2026Case assigned to post registration paralegal
March 19, 2026Teas section 8 & 9 received
October 9, 2025Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
September 10, 2019Teas change of correspondence received
September 30, 2016Notice of acceptance of sec. 8 & 9 - mailed
September 30, 2016Registered and renewed (fourth renewal - 10 yrs)
September 30, 2016Registered - sec. 8 (10-yr) accepted/sec. 9 granted

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About ALLURE

Who owns the trademark "ALLURE"?

The USPTO trademark "ALLURE" (application 71696063) is owned by Chanel, Inc.

What is the status of "ALLURE"?

Its status at the USPTO is: registered.

When was "ALLURE" registered?

It was registered on October 9, 1956.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull ALLURE and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d14e9-4289-74cf-81d7-8e08f4f88b71
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d14e9-4289-74cf-81d7-8e08f4f88b71",
  "object": "trademark",
  "mark_text": "ALLURE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "71696063",
  "filing_date": "1955-10-07",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "CHANEL, INC.",
      "entity_id": "ent_019eb6f5-f937-76b9-95e4-ec9dbaf46d66"
    }
  ]
}