USPTO trademark

PLAY-DOH

RegisteredUSPTOFigurative markClass 16

"PLAY-DOH" is a figurative mark owned by Hasbro, Inc., filed at the USPTO on September 26, 1955. It is registered and covers class 16 (Paper Goods and Printed Matter).

View Hasbro, Inc. portfolio Get this data via the API

Data current as of August 14, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since September 15, 2017
Filed: September 26, 1955
Registered: August 13, 1957
Expires: Not recorded
Application no.: 71695313
Registration no.: 0650035
Office: USPTO; United States Patent and Trademark Office
Mark type: Figurative mark; 1 class

Ownership

Who owns PLAY-DOH

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Hasbro, Inc.

HAS · Pawtucket, United States

8,638 trademarks in the portfolioView company

Representative

Sara Beccia

Goods and services

What the mark covers

The products and services PLAY-DOH is filed for, grouped by Nice class.

16Class 16 · Paper Goods and Printed Matter
No goods or services text on file.

History

What has happened so far

Steps recorded by the USPTO, newest first.

August 13, 2026Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
May 11, 2018Teas change of correspondence received
September 15, 2017Notice of acceptance of sec. 8 & 9 - e-mailed
September 15, 2017Registered and renewed (fourth renewal - 10 yrs)
September 15, 2017Registered - sec. 8 (10-yr) accepted/sec. 9 granted
September 15, 2017Amendment under section 7 - processed
September 5, 2017Case assigned to post registration paralegal
July 26, 2017Teas section 8 & 9 received
July 26, 2017Teas section 7 request received
February 13, 2008Case file in ticrs

8 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About PLAY-DOH

Who owns the trademark "PLAY-DOH"?

The USPTO trademark "PLAY-DOH" (application 71695313) is owned by Hasbro, Inc.

What is the status of "PLAY-DOH"?

Its status at the USPTO is: registered.

When was "PLAY-DOH" registered?

It was registered on August 13, 1957.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull PLAY-DOH and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d14e9-1ce1-748f-acd3-c04382bb116d
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d14e9-1ce1-748f-acd3-c04382bb116d",
  "object": "trademark",
  "mark_text": "PLAY-DOH",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "71695313",
  "filing_date": "1955-09-26",
  "nice_classes": [
    16
  ],
  "owners": [
    {
      "name": "HASBRO, INC.",
      "entity_id": "ent_019f285b-cd23-7620-8826-22607aa66658"
    }
  ]
}