DO THE NEW
"DO THE NEW" is a word mark owned by LG Electronics Inc., filed at the IPOS on September 15, 2026. It is under examination and covers classes 9, 16, 35 and 41.
- Status
- Under examination
- Since September 15, 2026
- Filed
- September 15, 2026
- Registered
- Not yet
- Expires
- Not recorded
- Application no.
- 40202624841U
- Registration no.
- Not yet
- Office
- IPOS
- Intellectual Property Office of Singapore
- Mark type
- Word mark
- 4 classes
Who owns DO THE NEW
The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.
Owner
LG Electronics Inc.
South Korea
Representative
Withers Khattarwong LLP
Withers Khattarwong LLP
What the mark covers
The products and services DO THE NEW is filed for, grouped by Nice class.
Downloadable electronic publications relating to industrial design, product design and design innovation; Downloadable electronic books relating to industrial design, product design and design innovation; Downloadable electronic brochures relating to industrial design, product design and design innovation; Downloadable electronic periodicals relating to industrial design, product design and design innovation; Downloadable video recordings relating to industrial design, product design and design innovation; Downloadable multimedia files containing text, images, audio and video relating to industrial design, product design and design innovation; Downloadable digital educational materials in the field of industrial design, product design and design innovation; Downloadable promotional videos relating to consumer electronics, industrial design, product design and design innovation
Printed publications relating to industrial design, product design and design innovation; Printed books relating to industrial design, product design and design innovation; Printed brochures relating to industrial design, product design and design innovation; Printed periodicals relating to industrial design, product design and design innovation; Printed newsletters relating to industrial design, product design and design innovation; Posters relating to industrial design, product design and design innovation; Printed instructional and teaching materials in the field of industrial design, product design and design innovation; Printed promotional materials relating to consumer electronics, industrial design, product design and design innovation
Organization of exhibitions for commercial or advertising purposes in the field of consumer electronics, design and innovation; Promotional campaigns relating to consumer electronics, design and innovation; Promotion of goods through design-related brand campaigns; Publication of publicity texts relating to design and innovation; Production of advertising films relating to design and innovation; Dissemination of advertising and promotional materials relating to design and innovation; Presentation of goods on communication media for promotional purposes in the field of consumer electronics, design and innovation
Organization of exhibitions for cultural or educational purposes in the field of industrial design, product design and design innovation; Arranging and conducting of seminars in the field of industrial design, product design and design innovation; Arranging and conducting of conferences and symposiums relating to industrial design, product design and design innovation; Arranging and conducting of workshops in the field of industrial design, product design and design innovation; Providing online non-downloadable publications relating to industrial design, product design and design innovation; Publication of books, texts and periodicals relating to industrial design, product design and design innovation, other than publicity texts; Production of non-advertising videos relating to industrial design, product design and design innovation; Providing online non-downloadable videos relating to industrial design, product design and design innovation; Providing information relating to industrial design, product design and design innovation for educational or cultural purposes
What has happened so far
Steps recorded by the IPOS, newest first.
- Application filed
About DO THE NEW
Who owns the trademark "DO THE NEW"?
The IPOS trademark "DO THE NEW" (application 40202624841U) is owned by LG Electronics Inc.
What is the status of "DO THE NEW"?
Its status at the IPOS is: under examination.
Get this data via the API
Everything on this page comes from the Signa API. Pull DO THE NEW and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_01a0a865-5caf-7584-a590-d227d604b160
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_01a0a865-5caf-7584-a590-d227d604b160",
"object": "trademark",
"mark_text": "DO THE NEW",
"status": {
"primary": "pending",
"stage": "examining"
},
"office_code": "SG",
"application_number": "40202624841U",
"filing_date": "2026-09-15",
"nice_classes": [
9,
16,
35,
41
],
"owners": [
{
"name": "LG ELECTRONICS INC.",
"entity_id": "ent_019eb7a2-2648-76ce-986e-a32d6ce15d29"
}
]
}