UKIPO trademark

WHEN IT CLICKS

FiledUKIPOFigurative markClass 34

"WHEN IT CLICKS" is a figurative mark owned by Swedish Match North Europe AB, filed at the UKIPO on October 19, 2026. It is filed and waiting for examination and covers class 34 (Smokers' Articles).

View Swedish Match North Europe AB portfolioGet this data via the API
Official UKIPO record
WHEN IT CLICKS
Figurative mark as filed with the UKIPO
Status
Filed
Since October 19, 2026
Filed
October 19, 2026
Registered
Not yet
Expires
Not recorded
Application no.
UK00004462152
Registration no.
UK00004462152
Office
UKIPO
Intellectual Property Office
Mark type
Figurative mark
1 class
Ownership

Who owns WHEN IT CLICKS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Swedish Match North Europe AB

Sweden

1,839 trademarks in the portfolioView company

Representative

Bird & Bird LLP

Bird & Bird LLP

Goods and services

What the mark covers

The products and services WHEN IT CLICKS is filed for, grouped by Nice class.

  • Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes; oral vaporizers; smokers' articles; matches; tobacco sticks; tobacco products for the purpose of being heated; devices for heating tobacco and tobacco substitutes for the purpose of inhalation; liquids for electronic cigarettes; tobacco free oral nicotine pouches, not for medical use; tobacco substitutes in the form of plant-fibre based products for oral use; snus; tobacco free snus; snuff; tobacco free snuff; nicotine gum, not for medical use; nicotine patches, not for medical use; nicotine impregnated strips, not for medical use; lozenges and tablets that contain nicotine, not for medical use; cases and decorative covers for electronic cigarettes, oral vaporizing devices and devices for heating tobacco and tobacco substitutes for the purpose of inhalation; cannisters, cases and tins for nicotine pouches, nicotine patches, nicotine gum, nicotine impregnated strips, nicotine lozenges and nicotine tablets; parts and fittings for the aforementioned goods.

FAQ

About WHEN IT CLICKS

Who owns the trademark "WHEN IT CLICKS"?

The UKIPO trademark "WHEN IT CLICKS" (application UK00004462152) is owned by Swedish Match North Europe AB.

What is the status of "WHEN IT CLICKS"?

Its status at the UKIPO is: filed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHEN IT CLICKS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a1575f-1880-75de-b98c-d22d4199d6c9
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a1575f-1880-75de-b98c-d22d4199d6c9",
  "object": "trademark",
  "mark_text": "WHEN IT CLICKS",
  "status": {
    "primary": "pending",
    "stage": "filed"
  },
  "office_code": "GB",
  "application_number": "UK00004462152",
  "filing_date": "2026-10-19",
  "nice_classes": [
    34
  ],
  "owners": [
    {
      "name": "Swedish Match North Europe AB",
      "entity_id": "ent_019eb6fd-51fb-7732-8a88-04de6c2f4ab0"
    }
  ]
}