EUIPO trademark

SO AMG

Under examinationEUIPOWord markClass 12Class 35

"SO AMG" is a word mark owned by Mercedes-Benz Group AG, filed at the EUIPO on October 2, 2026. It is under examination and covers classes 12 and 35.

View Mercedes-Benz Group AG portfolioGet this data via the API
Official EUIPO record
SO AMG
Word mark as filed with the EUIPO
Status
Under examination
Filed
October 2, 2026
Registered
Not yet
Expires
Not recorded
Application no.
019430540
Registration no.
Not yet
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
2 classes
Ownership

Who owns SO AMG

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Mercedes-Benz Group AG

MBG

6,340 trademarks in the portfolioView company
Goods and services

What the mark covers

The products and services SO AMG is filed for, grouped by Nice class.

  • Motor racing cars; motor vehicles; electric vehicles; vehicles, parts and accessories thereof; headrests for automobile seats; brackets (parts of vehicles), hubcaps; automobile engines and their parts

  • Arranging and conducting of commercial events; promotion of goods and services through sponsorship of sports events; promotional event planning services; wholesaling and retailing in the automotive field; retail and wholesale services in relation to goods, namely, motor racing cars, motor vehicles, electric vehicles, vehicles, parts and accessories for the aforesaid goods, helmets, racing helmets, motorcycle helmets, headrests for automobile seats, brackets (parts of vehicles), hubcaps, engines and their parts, bicycles, covers for vehicles, fragrances for automobiles, heaters for vehicles, land vehicles and their parts and accessories and conveyances, lighting apparatus for vehicles, parts and fittings for vehicles, seat covers for vehicles, vehicle hvac (heating, ventilation, and air conditioning) systems, vehicle parking and storage apparatus, vehicle seats for children, vehicle tyres, vehicles wheels and rims, vehicles and bicycles, GPS apparatus for vehicles; advertising; business management, office functions; all of the aforesaid services in the automotive field; business consultancy in the automotive field

FAQ

About SO AMG

Who owns the trademark "SO AMG"?

The EUIPO trademark "SO AMG" (application 019430540) is owned by Mercedes-Benz Group AG.

What is the status of "SO AMG"?

Its status at the EUIPO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SO AMG and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a10096-9b14-70c2-bcdb-11b92746e174
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a10096-9b14-70c2-bcdb-11b92746e174",
  "object": "trademark",
  "mark_text": "SO AMG",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "EM",
  "application_number": "019430540",
  "filing_date": "2026-10-02",
  "nice_classes": [
    12,
    35
  ],
  "owners": [
    {
      "name": "Mercedes-Benz Group AG",
      "entity_id": "ent_019eb6f5-b991-747a-9fc3-46084e1f8cad"
    }
  ]
}